If you’re exploring franchise ownership, Mr. Electric might be on your radar alongside opportunities like a commercial cleaning business franchise. Mr. Electric is a well-known name in electrical services franchising. But how does this home services franchise stack up, and how does it compare to a commercial cleaning model such as Assett Franchise? In this in-depth review, we’ll cover what the Mr. Electric franchise offers – from company background and costs to industry pros and cons – and then contrast it with the commercial cleaning industry and the Assett Franchise opportunity. By the end, you should have a clearer picture of whether the Mr. Electric franchise is right for you, or if a “cleaner” alternative might better suit your business goals.
What Is the Mr. Electric Franchise Opportunity?
Company Overview and Industry
Mr. Electric is a franchise providing residential and commercial electrical repair and installation services. It was founded in 1994 in Waco, Texas as part of the Dwyer Group (now Neighborly). At the time, it was one of the first national franchises focused on electrical services – a novel concept in an industry then dominated by local independent electricians. Over the decades, Mr. Electric expanded across the United States and into Canada, the U.K., and beyond (it entered Canada in 1996 and the U.K. in 1997). Today, Mr. Electric is part of Neighborly (the world’s largest home services franchisor) and has over 200 franchise locations open worldwide, including about 211 locations in the U.S. as of 2024. In fact, Entrepreneur magazine ranked Mr. Electric the #1 electrical services franchise in 2025, reflecting its strong brand and performance in the franchising world.
As an electrical services franchise, Mr. Electric operates in the essential home services industry. Home and business owners inevitably need electricians for repairs, safety upgrades, installations of lighting or appliances, and emerging needs like EV charging stations and smart home systems. Mr. Electric’s parent company emphasizes that the brand offers a “recession-resilient” model – even in tough times, customers can’t ignore critical electrical issues that affect safety and functionality. The overall electrical contracting industry in the U.S. is huge (estimated over $300 billion in annual revenue), driven by ongoing maintenance needs and new construction. This means a large potential market for franchisees. Mr. Electric franchise owners serve both residential and commercial clients, positioning the business to handle everything from home wiring fixes to small commercial electrical projects.
Importantly, you do not need to be an electrician yourself to own a Mr. Electric franchise. The model is designed for executive owners: you hire licensed electricians and technicians, while you focus on managing and growing the business. The franchisor provides a structured system so that “no industry experience is required” to succeed. This opens the opportunity to first-time business owners or career changers who are attracted to the stable demand for electrical services but don’t personally have a trades background.
What Franchisees Get
Mr. Electric franchisees receive a comprehensive package of training, support, and tools to launch and operate the business. The franchisor touts that “business ownership is shockingly simple” with their system – new owners go through a two-week training program covering operations and business management. Ongoing, franchisees benefit from personal coaching, national marketing, and other essential tools provided by the Neighborly franchise network. For example, Neighborly’s scale gives Mr. Electric owners access to marketing materials, a proprietary scheduling/software platform, and group buying power for equipment and supplies. Neighborly even has a ProTradeNet® vendor program that gives franchisees discounts and rebates at partners like Home Depot and Lowe’s, helping reduce operating costs.
In terms of services, Mr. Electric franchise locations offer a wide range of electrical work. This can include routine repairs (fixing wiring issues, outlets, circuits), installation of lighting and ceiling fans, panel upgrades and generator installations, and newer high-demand jobs like setting up electric vehicle charging stations or smart home device wiring. Essentially, a Mr. Electric franchise aims to be a one-stop solution for most home or small business electrical needs. The customer base spans homeowners with urgent repair needs or renovation projects, as well as commercial clients (offices, retail, small facilities) requiring electrical maintenance or improvements. While much of the business is residential service calls, having the ability to serve light commercial jobs means franchisees can diversify their revenue streams. Unlike product-based businesses that rely on big one-time sales, an electrical service franchise builds its revenue through many smaller jobs – often with repeat customers over time as trust is built. Each service call might range from a couple hundred dollars for a quick fix to several thousand for larger installations, so maintaining high customer satisfaction and local reputation is key to generating referrals.
Mr. Electric provides systems to support franchisees in delivering these services efficiently. Franchise owners get a protected territory and can collaborate with fellow franchisees rather than competing, thanks to Neighborly’s territorial model. There is also an established customer care philosophy (Neighborly’s “Done Right Promise™” and Code of Values) that helps franchisees deliver a consistent, professional experience to clients. All these support elements are designed to help a new franchise owner hit the ground running, even if they come from a corporate background rather than the trades.
It’s worth noting that running an electrical service business does involve managing skilled labor and logistics. As a franchisee, you’ll be hiring licensed electricians and technicians, scheduling and dispatching them to customer sites, and ensuring jobs are done to code and safety standards. You’ll likely need at least one or two service vans outfitted with tools and inventory of common parts. Mr. Electric acknowledges that operational complexity comes with the territory – you must coordinate technician schedules, handle emergency calls, maintain supply chains for electrical parts, and manage customer service, all of which require efficient systems and management effort. The franchisor’s training and software help with these aspects, but prospective owners should be prepared to work on the business actively (especially in the beginning) to keep all the moving parts running smoothly.
Startup Costs and Ongoing Fees
Getting a Mr. Electric franchise off the ground requires a significant initial investment, typical of many service franchises but lower than brick-and-mortar retail concepts. According to the franchise’s disclosure documents, the total initial investment ranges from about $152,000 up to $314,925. This range includes the franchise fee of approximately $42,500, as well as costs for equipment, the initial training fees, a service vehicle, tools, insurance, initial marketing, and working capital to get through the ramp-up phase. The franchisor requires franchisees to have at least around $65,000 in liquid capital available to ensure you can cover startup expenses and initial operating costs.
Like most franchises, Mr. Electric charges ongoing fees that come out of your revenue. The royalty fee is 6% of gross sales. This royalty supports the continued use of the brand, systems, and ongoing support services. Additionally, there is a marketing or advertising fund fee of 2% of gross sales. That fund is used by the franchisor for national marketing campaigns, digital advertising, and brand development to drive customer awareness. In total, franchisees are typically contributing about 8% of their revenue back to corporate between royalty and ad fund. Beyond these, you can expect other typical business expenses: vehicle leases or loans, payroll for your electricians and support staff, insurance (particularly liability insurance given the risks in electrical work), local advertising, and supplies. Mr. Electric may also specify certain technology subscriptions or uniforms which are additional minor costs. All these are detailed in the Franchise Disclosure Document (FDD) which prospective owners should review carefully.
Earnings Potential: What kind of revenue can you expect from a Mr. Electric franchise? Financial performance varies widely based on factors like your territory size, local demand, and how you run the business. Mr. Electric does include an Item 19 earnings claim in its FDD. Recent data from 2023–2024 shows a broad range of outcomes. In smaller territories (population 74k–300k), franchises had an average annual revenue of around $521,500 (with the median around $523k). In mid-sized territories (300k–500k population), the average was higher – roughly $1.1 million in annual gross sales. For the largest territories, some franchisees achieved over $2–3 million in yearly sales on average. In fact, the top 10% of Mr. Electric franchisees in large markets averaged over $6 million in 2023, with a few outliers exceeding that (one franchise reported over $12 million in 2024). However, these high figures are exceptional. It’s equally important to note that many franchisees operate at a much smaller scale. About half of the Mr. Electric franchises in small territories made under $215,000 in total revenue for 2024. In other words, the performance can range from modest owner-operator businesses to multi-crew operations generating seven figures. The franchisor reported the overall system-wide average (across all reporting franchises open 12+ months in 2024) was about $521,544 in annual sales per franchise unit. Keep in mind, these are gross sales – from that you would still deduct your operating expenses (labor, royalties, etc.) to arrive at profit. Mr. Electric’s franchisees who run larger operations likely also incur higher costs (more technicians, vehicles, etc.), whereas an owner-operator may keep things lean but with correspondingly lower revenue. The payback period for a new Mr. Electric franchise, according to some analysts, is roughly 5.5 to 7.5 years based on typical earnings and investment levels, though individual results will vary. As always, while these figures provide a benchmark, your individual results may differ – no earnings are guaranteed, and success will depend on your effort, market conditions, and how well you execute the system.
How the Industry Itself Compares
Now that we’ve outlined Mr. Electric’s offering, let’s step back and compare the electrical services industry to the commercial cleaning industry. If you’re weighing an electrical franchise like Mr. Electric against a commercial cleaning business franchise (such as Assett Franchise, which operates in commercial cleaning), it’s crucial to understand the fundamental differences between these industries. Both involve providing essential services to buildings, but they differ in customer base, revenue patterns, seasonality, and operational complexity. Below we break down the advantages of Mr. Electric’s industry and then contrast them with the commercial cleaning industry – ultimately highlighting why commercial cleaning can be the better opportunity for long-term stability, scalability, and profitability for many entrepreneurs.
Mr. Electric’s Industry Advantages (Electrical Services)
High Demand and Large Market: Electrical contracting is a massive market – as noted, over $300 billion in annual revenue in the U.S.. Every home, office, and facility relies on electrical systems, creating constant demand for skilled electricians. Franchisees in this sector aren’t trying to create a new market; they’re entering a space where services are always needed. From fixing power outages and faulty wiring to installing new lighting or backup generators, there is a steady flow of potential jobs. Additionally, current trends are boosting demand: for example, the growth of electric vehicles means more homeowners need charging stations installed, and the proliferation of home automation means more business for electricians to install smart switches, security systems, and more. Mr. Electric explicitly highlights that it can capitalize on “an ever-growing list of essential services that homeowners can’t ignore,” from EV chargers to smart home upgrades. In short, the electrical service industry has strong growth drivers and isn’t going away in the foreseeable future.
Skilled, Specialized Service (Less DIY Competition): Unlike some basic services, electrical work usually requires licensed professionals due to safety codes and technical complexity. This means customers are less likely to DIY or hire an unlicensed handyman when they have an electrical problem – they typically seek a qualified electrician. For a franchise owner, this dynamic can be an advantage: your business offers expertise that not everyone can provide, which can justify professional pricing. The Mr. Electric brand, backed by Neighborly, adds credibility that can attract customers who value a known name and vetted technicians. Being in a specialized trade also means the competition is often fragmented (many “mom-and-pop” electricians) and there may be fewer direct franchise competitors in your market, aside from other Neighborly brands or local contractors. Mr. Electric was a pioneer with no national competitors at its founding, and even today it remains one of the few electrical service franchises with a broad footprint. This industry’s specialized nature can be a plus for franchisees who leverage the training and branding to stand out among local independent electricians.
Job Variety and Revenue Potential: Electrical service businesses can take on a wide range of jobs, from small fixes to major projects, which provides multiple revenue streams. A Mr. Electric franchise isn’t tied to one narrow service – you might repair a broken light switch one day, wire a new home addition the next, and set up a commercial lighting system another time. Some jobs (like full home rewiring or commercial build-outs) can bring in significant revenue in a short time. The average ticket price in electrical work can be higher than in some other service industries; for instance, installing a new circuit panel or generator can run thousands of dollars. This means a single good contract or a few high-value jobs can boost your sales notably. The top-performing Mr. Electric franchises demonstrate that substantial volume is possible – the highest-grossing units reported over $4 million annually in mid-sized territories and even above $6–12 million in large territories according to franchisechatter.com. Those numbers reflect doing larger projects or servicing a high volume of jobs. For an owner, the opportunity to chase bigger contracts (perhaps with commercial accounts or large residential projects) is there if you have the team to execute. In summary, the electrical industry offers strong revenue upside if you scale up your crew and take on bigger jobs.
Neighborly Network and Cross-Selling: One unique advantage of Mr. Electric’s industry position is being part of the Neighborly home services umbrella. Neighborly has 19+ franchise brands (like Mr. Rooter, Mr. Handyman, Molly Maid, etc.), and together they serve millions of customers. As a Mr. Electric franchisee, you potentially benefit from cross-brand referrals – for example, a customer who used a Neighborly plumbing or cleaning service might be referred to Mr. Electric for electrical needs. Being in the home services sector allows for this kind of synergy. The Neighborly group also collectively markets the concept of one trusted provider for all home maintenance, which can drive business to each brand. This is an industry advantage that a standalone cleaning company might not have unless it’s part of a similar conglomerate. Additionally, the brand recognition of a national franchise in a skilled trade can instill trust in customers who might be wary of unknown contractors. This can shorten the sales cycle for jobs, as homeowners may call Mr. Electric first, thanks to brand advertising and reviews.
That said, it’s important to acknowledge some challenges of the electrical services industry as well (we’ll compare these to cleaning next). Operating in this field means dealing with licensed labor, which can be costly and sometimes hard to recruit. Electricians command higher wages than general laborers, which affects your margins. The work is often on-demand (emergency calls at odd hours or urgent fixes), which can make scheduling and staffing tricky for an owner trying to be semi-absentee. There’s also some degree of cyclicality – while electrical repairs are needed in any economy, bigger projects like remodels or new installations might slow if the housing market or economy dips. However, overall the trade is considered relatively recession-resistant because things break and must be fixed for safety (nobody will live with a burning outlet or failing circuit for long). Many Mr. Electric franchisees did well even during economic downturns, given the essential nature of keeping the lights on. In fact, Entrepreneur’s Franchise 500 has recognized Mr. Electric as a “Top Recession-Resistant Franchise” in recent years.
Compared to Commercial Cleaning Industry
Now, let’s compare all of the above to the commercial cleaning industry, where Assett Franchise operates. The commercial cleaning/janitorial sector involves providing cleaning and sanitation services primarily to business clients (offices, schools, medical facilities, factories, retail stores, etc.), and it has its own compelling advantages – many of which address the challenges we just noted in other industries. Here’s why a commercial cleaning business franchise often comes out ahead in terms of stability, scalability, and simplicity:
Massive, Steady Market (with Recurring Demand): The commercial cleaning industry is enormous and reliably steady. In the U.S. alone it generates over $100 billion in annual revenues, and it’s projected to continue growing in the coming years. Every commercial building needs cleaning, regardless of economic conditions – it’s truly essential and recession-resistant. Even during downturns or events like the 2020 pandemic, businesses, schools, and facilities still required cleaning (in fact, health concerns can increase demand for deep cleaning). Unlike some consumer services that can be optional or deferred, cleaning is a must for basic operations and hygiene. Recession-resistant is not just a buzzword here; history shows the janitorial sector weathers tough times better than most. For example, while other industries saw customers cut back in recessions, offices and hospitals still had to be cleaned regularly to remain open. This gives cleaning franchise owners a stable base of demand no matter the broader economy. The breadth of the market is also a factor – with nearly 90 billion square feet of commercial floor space in the U.S., there’s no shortage of potential clients. The market is highly fragmented (no single company dominates nationally), which means a local franchise can capture business relatively easily with even a small slice of the pie. In sum, commercial cleaning offers a huge addressable market with built-in recurring need.
Recurring Revenue via Contracts: One of the biggest differences with commercial cleaning is how revenue is generated. Cleaning franchises typically build their business on long-term contracts and repeat service – for instance, a janitorial contract to clean an office building every night or a school every week. This leads to predictable recurring revenue that you can count on month after month. You aren’t constantly hunting for the next one-time project; instead, you develop a roster of client accounts that provide steady income. For a franchise owner, this model is gold: it smooths out the cash flow and makes it easier to scale. Compare this to something like electrical services where many jobs are one-off (you fix the customer’s problem and then you have to find a new customer or wait until they need something again). While Mr. Electric certainly can have repeat customers, it’s not usually on a fixed schedule – typically, the customer calls when something breaks or when they decide on an upgrade. Commercial cleaning, by contrast, is often scheduled service (nightly, weekly, etc.) under multi-month or annual agreements. This contractual, recurring revenue model means a cleaning franchise can hit that $1M+ revenue by accumulating a portfolio of accounts, each of which might be smaller individually but together add up to a large, stable business. It’s also not seasonal – offices need cleaning year-round, not just in a particular season. You’re not as beholden to seasonal swings or one big sale; the cash flow is balanced and continuous. This stability and predictability of revenue in cleaning is a major advantage for long-term growth and ease of mind as an owner.
Lower Costs and Simpler Operations: Generally, a commercial cleaning business has a lower cost of entry and operation than many trade service franchises. Startup costs for a cleaning franchise can be quite modest – often just some cleaning equipment, a vehicle, and initial marketing. There’s no need for expensive heavy machinery or build-out. Even compared to Mr. Electric (which itself is not as expensive as, say, a restaurant), cleaning is lean. You don’t need highly-paid, specialized employees like licensed electricians; cleaning crew members are easier to hire and train. There’s also typically no need for a retail storefront or costly real estate – many commercial cleaning franchisees start from a home office or small warehouse for supplies. Operationally, running a cleaning business can be more straightforward: you schedule crews to go into facilities during off-hours and perform routine cleaning tasks. The procedures are standardized and don’t usually require troubleshooting complex technical problems. This low operational complexity makes it ideal for first-time entrepreneurs. You can even start relatively small (with a couple of contracts and a few employees) and grow organically without a huge capital outlay. Because overhead is low (basic supplies and labor) and you’re often billing on contract, the margins can be attractive. Many cleaning franchises boast high ROI partly due to this lean cost structure. And scaling up doesn’t mean significantly more complexity – it might just mean adding more cleaning staff and supervisors, but you’re largely repeating the same playbook across new client locations. Compare this to scaling an electrical business: adding more crews might require finding additional highly skilled electricians (a tougher hiring challenge) and managing a much more complex schedule of different job types. In cleaning, scaling is more linear and controlled, without needing specialized equipment or intensive training for each new contract. This means a cleaning franchise can grow steadily to that $1M+ revenue range with fewer growing pains.
Flexible, Semi-Absentee Ownership Potential: Commercial cleaning is particularly well-suited to semi-absentee ownership or an executive model. Many owners are able to manage their cleaning franchise by putting in as little as 5–10 hours per week, once the business is established with a good general manager or team leaders in place. This is because the service is performed mostly after-hours at client facilities and the processes can be systematized. An owner doesn’t need to be on-site for every cleaning job – your crews handle the nightly work, and you focus on client relationships and business growth. Assett Franchise, for example, is built for owners who want to work on the business, not in it, meaning you’re not out there mopping floors yourself; you’re managing the operation. With Mr. Electric or similar skilled trades, it can be a bit harder to be hands-off initially, since you may need to actively manage scheduling of urgent jobs or even step in for customer service during off-hours. Cleaning’s predictability allows owners to step back more. Additionally, cleaning doesn’t require the owner to have technical expertise – you can confidently delegate tasks after standard training. Many first-time entrepreneurs find the cleaning industry a comfortable starting point because of this simplicity and the franchisor’s playbook. It’s a straightforward proposition: deliver a quality cleaning service consistently, keep your clients happy, and gradually add more contracts. There are fewer curveballs day-to-day compared to industries where emergency calls or technical troubleshooting are common.
Faster Ramp-Up and Scalability: A commercial cleaning franchise can often ramp up faster in revenue because each new client contract immediately adds a steady stream of income. You could sign a contract worth $2,000 a month for daily office cleaning, and that’s $24,000 a year locked in from one client. Get a handful of those, and you’ve built a solid base. Because of the fragmented competition (many small independent cleaners), a new franchise with professional marketing can quickly win contracts that might be underserved. Also, cleaning can scale without major new investments – to take on a new large building, you mainly need to hire a few more cleaners (who often use the client’s facility equipment or basic supplies you provide). There’s no need to buy another work van or expensive toolkit as there would be in electrical or pest control expansions. This means your growth is not heavily capital-constrained. As long as you maintain quality, you can grow your client list almost indefinitely. The market is so huge and varied (office buildings, schools, medical centers, industrial sites, etc.) that you can specialize or diversify as you prefer. And unlike some industries that saturate a territory quickly, in commercial cleaning even a single metro area can support multiple large franchise businesses because there are thousands of potential B2B customers. It’s common for successful cleaning franchisees to reach the $1M revenue mark and continue growing beyond, simply by replicating their service model across more contracts – all without needing specialized facilities or equipment.
Fewer External Risks: Every business has competition and challenges, but commercial cleaning has comparatively fewer external risk factors. There’s no seasonality – cleaning is needed in summer, winter, during holidays, etc., with maybe slight variations but generally year-round consistency. You’re not at the mercy of commodity prices or supply chain issues as much; cleaning supplies are readily available and inexpensive, and no single supplier can disrupt your business. Client retention in cleaning can be high if you provide reliable service, as many businesses prefer not to switch cleaning providers frequently (it’s a hassle for them). This means once you win a contract, you can often keep it for years, providing a stable long-term income. In contrast, some other service franchises face more volatility – for example, lawn care or mosquito control drop in demand in winter, or a restoration business might spike after storms but lull in normal times. Electricians might see surges during home construction booms and slowdowns when the real estate market dips. Cleaning is more of a steady-eddy industry – every business keeps getting dirty and needs cleaning regardless of economic cycles or seasons. Additionally, commercial clients budget for cleaning as a necessary expense, not a luxury, so it’s often the last thing they’ll cut from budgets. This all contributes to cleaning being perceived as a lower-risk, predictable business for franchise owners.
To be fair, commercial cleaning is not without some challenges. The market, while fragmented, can be competitive at the local level – there may be many small cleaning outfits willing to undercut on price. However, a strong franchise like Assett can differentiate on reliability, quality, and professionalism. Labor is also a consideration: while cleaners are easier to find than electricians, you do rely on a trustworthy crew to uphold quality (this is something Assett Franchise specifically addresses with its automated hiring system, as we’ll discuss). But relative to industries like electrical, the labor pool for cleaning is larger and does not require certifications. The main point is that when you contrast commercial cleaning with other service industries, it shines as simpler, more stable, and highly scalable, especially for someone prioritizing recurring revenue and work-life balance.
How the Assett Franchise Compares
We’ve seen the highlights of Mr. Electric and the electrical services world, and we’ve compared industries. Now let’s look at Assett Franchise – a commercial cleaning franchise – to see how it delivers on those industry advantages and adds its own twist. Assett Franchise is led by founder Matt Pencarinha and was created specifically for entrepreneurs who want a high-income business that doesn’t demand high complexity according to bizbuysell.com. Here’s how Assett stands out:
Simpler Systems, Bigger Potential
Assett Franchise operates in the thriving commercial cleaning industry, so right away it benefits from all the industry positives we discussed: a $100B+ market that’s essential, recession-resistant, and built on recurring B2B contracts. From day one, Assett franchise owners tap into proven systems to capture this demand. The model is designed to be simple to run yet highly scalable. Assett’s approach is all about working on the business (strategy, client acquisition, quality control) rather than in it. As an owner, you won’t be spending your days pushing a mop or wiping windows – you’ll be following Assett’s business playbook to build customer relationships, oversee your team, and grow revenue. It’s an ideal setup for someone transitioning from a career or an executive role, as you can apply your management skills without needing any prior cleaning industry experience.
The income potential with Assett is substantial. The franchise’s business model has been tested to generate $1M+ in annual recurring revenue per territory when fully scaled, and that’s high-margin contract revenue. While Mr. Electric also has high revenue potential at the top end, the difference is Assett’s revenue is composed of recurring contracts, which tend to be more predictable and easier to maintain year after year. Assett gives franchisees a full business playbook – from how to price and bid contracts, to service delivery checklists, to client retention strategies – all aimed at reaching that seven-figure revenue mark in a sustainable way. And scaling up doesn’t require major new capital investments; as discussed, you’re mainly adding more clients and hiring more cleaning staff as you grow, without needing expensive equipment or complex infrastructure. This “keep it simple” philosophy means you can focus on scaling revenue and profit rather than troubleshooting technical issues or dealing with heavy compliance (cleaning has fewer regulatory hurdles than electrical work, for instance). Assett’s existing franchise owners have been able to ramp up quickly by following the system, and many operate the business on a semi-absentee basis once it’s established, enjoying a flexible lifestyle while the operation runs smoothly.
Automated Hiring = Time and Money Saved
One of the most innovative aspects of Assett Franchise is its automated hiring system. In any service business, managing and retaining labor is often the biggest headache – and commercial cleaning typically involves multiple employees and potentially high turnover. Assett directly tackles this challenge with a tech-driven hiring and training process that runs with minimal manual effort from the owner. The system automatically recruits candidates, filters for quality, and onboards new cleaning staff following Assett’s standards. The result is a consistent pipeline of vetted workers ready to keep your contracts serviced, without the owner having to spend endless hours posting job ads, conducting interviews, and training each hire from scratch.
This is a game-changer for franchisees. By eliminating much of the grunt work in hiring, Assett’s system can save owners 20–30 hours per week (time they would otherwise spend on HR tasks) or the equivalent cost of having to employ a full-time hiring manager. Those are hours you can instead spend on high-value activities like signing new client contracts or networking in the community – or simply enjoy as personal free time. The automated system isn’t just about efficiency; it also improves the quality of your workforce. By using data-driven selection and standardized training modules, Assett ensures each new cleaner coming into your team meets a high bar of reliability and skill. A dependable workforce means better service quality for your clients, leading to higher client retention and referrals, which fuel your growth. In essence, Assett Franchise has turned what is often a pain point in the cleaning industry into a competitive advantage. As an owner, you don’t have to fear growing your business because hiring more people won’t overwhelm you – the system scales the recruitment process for you. This allows you to comfortably take on more contracts (and thus more revenue) without hitting a wall where you can’t find enough good staff. It’s a smart, modern approach to one of the oldest business models, and it translates to both time saved and money saved (since lower turnover and efficient hiring reduce your costs in the long run).
Personalized and Founder-Led
Another way Assett Franchise differentiates itself is in its culture and support structure. Unlike many franchise brands that are owned by private equity firms or large corporate entities, Assett is a family-owned franchise led by its founder, Matt Pencarinha. This means that when you join Assett, you’re not just a number on a corporate ledger – you become part of a close-knit franchise family with direct access to the leadership. Matt and his team are deeply involved in coaching franchisees, sharing their knowledge, and ensuring each owner feels supported in their journey. The founder-led approach brings a personal touch to everything. Franchisees can pick up the phone and talk to the people who designed the business model, getting insights straight from the source. There’s a genuine emphasis on each owner’s success, not just on expanding unit counts.
This personal involvement also translates to a community-focused model with a clear mission. Assett isn’t trying to be the fastest-growing franchise at all costs; it’s focused on growing the right way – with owners who care about delivering great service and improving their local communities. As a commercial cleaning business, Assett franchisees often become integral service providers in their towns and cities, building relationships with schools, medical facilities, offices, and community centers to keep those places clean and safe. The company’s mission revolves around enabling entrepreneurs to build businesses that work for their life – providing income, flexibility, and a sense of pride. This ethos attracts franchise owners who align with Assett’s values, creating a supportive peer network as well. In contrast, if you join a very large franchise system (like Neighborly’s network that Mr. Electric is part of), you may not get that intimate level of access to the top brass, and the culture can feel more corporate. Assett’s size and leadership style allow it to personalize the support to each franchisee, whether it’s tailoring marketing strategies to your market or helping you problem-solve an operational issue on the fly.
Being founder-led also means Assett can adapt quickly and innovate based on franchisee feedback. Matt Pencarinha’s original vision was to modernize the cleaning franchise model (hence the automated hiring system and emphasis on executive ownership), and as the industry evolves, Assett is more nimble in implementing improvements than a big bureaucratic franchisor might be. For an owner, this means you’re always at the cutting edge of best practices in the business, and your input is valued in shaping the franchise’s future. Ultimately, Assett offers a blend of high-performance business model with a family-style support system – a combination that appeals to those who want to be in business for themselves but not by themselves, as the saying goes.
Final Thoughts
Choosing the right franchise opportunity comes down to aligning the business with your personal goals and the lifestyle you want. Mr. Electric is a strong franchise in a needed industry – it offers brand power, a history of success, and the backing of a large franchisor. For the right type of buyer (for example, someone who maybe has an electrical or construction background, or who is excited by the prospect of managing skilled tradespeople and tackling varied technical projects), Mr. Electric can be a rewarding business. Its strengths include a growing market for electrical services and the potential for high revenue if you build a large operation. However, it also comes with higher operational complexity, less predictable sales patterns, and the need to manage licensed technicians day-to-day.
On the other hand, Assett Franchise – the “cleaner alternative” – offers more advantages for someone seeking scalability, stability, and simplicity. The commercial cleaning industry provides a rock-solid foundation: it’s essential, ever-present, and built on recurring, predictable revenue. Assett then layers on top of that a modern, streamlined franchise model tailored for executive owners who value low operational stress and high return on investment. You get the benefit of a scalable, stable business that doesn’t require deep technical knowledge or heavy equipment. The risk is lower and the path to profitability can be faster, thanks to lower overhead and faster client acquisition cycles. Plus, Assett’s unique systems (like automated hiring and founder-led support) remove many hurdles that typically slow down service businesses, allowing you to focus on growth and quality.
In summary, if you’re comparing Mr. Electric with Assett (electrical vs. cleaning), ask yourself: Do you prefer a business with recurring B2B clients or one with one-and-done jobs? Do you want minimal staffing complexity or are you comfortable recruiting skilled labor? Are you looking for a semi-absentee model with flexibility or are you ready to be on call for emergencies? Both franchises have their merits, but for entrepreneurs prioritizing long-term income, low complexity, predictable revenue, and a quick ramp-up, Assett Franchise checks those boxes in a way few others do.
If you’re exploring franchise opportunities and want a model that can deliver long-term income, flexibility, and control — we’d love to show you how Assett Franchise can help you build a business that works for your life. Visit https://assettfranchise.com to connect with our team and learn more.
