What Is the Pet Wants Franchise Opportunity?
Company Overview and Industry
Pet Wants is a pet food and supplies franchise that specializes in fresh, small-batch pet nutrition delivered directly to customers’ homes. Founded in 2010 by Michele Hobbs in Cincinnati, Ohio, the concept began as a solution to her own dog’s health issues. The company started franchising in 2015 after partnering with a franchise development group, and it expanded rapidly – growing from just 9 locations in 2015 to 50 by the end of 2016. By mid-2020, Pet Wants celebrated reaching 100 franchise units (about 25 with retail storefronts and 75 mobile delivery operations) in under five years. Today, the system has over 160 locations across the U.S., reflecting steady growth in the booming pet care industry.
Pet Wants operates in the premium pet food and wellness segment of the pet industry, an enormous market driven by pet owners’ willingness to spend on their “fur family.” Americans spend tens of billions annually on pet food alone. Pet Wants capitalizes on this trend by offering exclusive, nutritionally-rich pet food formulas that avoid cheap fillers or by-products. Each franchise sells Pet Wants’ private-label dog and cat foods – made without corn, wheat, soy, or dyes – which are manufactured monthly for freshness. This focus on high-quality, fresh pet nutrition has resonated with health-conscious pet parents. Pet Wants was even ranked #33 on Entrepreneur’s Top New Franchises list in 2018, highlighting its emergence as a notable player in the pet sector.
What Franchisees Get
Pet Wants franchisees operate a hybrid business model that combines a boutique retail experience with the convenience of mobile delivery. Each franchise is granted an exclusive territory (typically up to 100,000 population) where they can establish a small retail storefront and provide home delivery to customers. In fact, new owners are allowed to launch with a delivery-only model initially – bringing fresh pet food directly to customers’ doors – and then open a physical store within 12 months once the customer base is built. All Pet Wants franchises (even the ones that start mobile) offer free local delivery, which became a key advantage during the COVID-19 pandemic when contactless service was in high demand. The product line includes the proprietary Pet Wants pet food (made in small batches for optimal nutrition), natural treats and chews, supplements, and other pet wellness products. Many Pet Wants locations also offer pet grooming services or DIY pet wash stations as an additional revenue stream, further drawing in repeat customers.
Franchisees receive robust training and support from the franchisor. New owners go through a 4–6 week onboarding program that includes virtual prep work, followed by a full week of hands-on training at Pet Wants’ headquarters in Cincinnati. During training, franchisees learn pet nutrition principles, product knowledge, and how to run the business day-to-day. They’re also paired with an experienced Pet Wants franchise owner for on-site training, so they can observe operations in a real setting. Pet Wants provides ongoing coaching and assigns each franchisee a support manager to assist with launching and growing their location. In terms of tools and systems, franchisees get a proprietary POS and e-commerce platform (including a local website for online orders), as well as marketing support like national ad fund campaigns and guidance on local advertising. The customer base for Pet Wants is primarily residential pet owners – the franchise is very community-focused. Owners often attend farmers’ markets, pet events, and do grassroots marketing to meet local pet parents. By educating customers on the benefits of fresher, higher-quality pet food, franchisees build loyalty and recurring sales. Many customers subscribe to monthly auto-delivery of Pet Wants food, providing franchisees a steady stream of recurring revenue from subscription orders. In short, what you get with Pet Wants is a turn-key pet retail business with a protected territory, exclusive products, a dual revenue model (retail + delivery), and a playbook for tapping into the lucrative pet care market.
Startup Costs and Ongoing Fees
Opening a Pet Wants franchise requires a moderate initial investment relative to many retail businesses. According to Pet Wants’ 2025 Franchise Disclosure Document, the total startup investment ranges from about $137,850 to $219,000. This figure includes everything needed to launch the business, such as the $48,500 franchise fee, costs to secure a small storefront, initial inventory, equipment, and working capital. Pet Wants is a brick-and-mortar concept (not a home-based franchise), so part of the investment goes toward leasing and setting up a retail space – though these shops are generally small (often boutique-style locations under 1,000 sq. ft., minimizing build-out costs). Notably, Pet Wants’ investment level is lower than many other pet retail franchises, some of which require $300K–$500K+ to start. By keeping build-out modest and allowing an initial mobile phase, Pet Wants offers a more accessible entry point into the pet industry. Initial costs cover a delivery vehicle (many franchisees use a van or SUV) and a branded vehicle wrap (about $2,500–$4,500) to advertise the service while making deliveries. New owners also purchase starting inventory of pet food and products (typically $15,000–$25,000 worth, to have stock on hand), along with the necessary fixtures (shelving, bins, maybe freezers for certain foods) and equipment for the store. Other expenses outlined include business licenses, insurance (estimated $1.5K–$4K), initial marketing to launch the brand locally, and travel to training. All told, an owner should be prepared to invest mid six figures to get their Pet Wants franchise up and running.
In terms of ongoing fees, Pet Wants franchisees pay a royalty of 7% of gross revenue to the franchisor. This royalty is collected monthly and contributes to continued support and brand development. There is also a national marketing fund contribution of 2% of gross sales, which the franchisor uses for broader advertising and brand campaigns to benefit all franchisees. Pet Wants requires local marketing as well – franchisees must spend at least 2% of their sales (or a minimum dollar amount) on their own local advertising to promote their business in the community. In the first year, the franchise system imposes modest minimums (e.g. at least $350 per month for the marketing fund and $350 for royalties) to ensure new owners engage in marketing and the franchisor covers support costs. After year one, the minimum royalties rise (e.g. $1,000/month) as the business ramps up, though most franchisees will exceed the minimum once they have a stable customer base. Other ongoing fees are relatively minimal – for example, a technology fee of $50/month for software usage. Pet Wants does not charge additional fees for inventory (franchisees buy pet food at wholesale pricing and sell at retail margin) but owners will need to maintain insurance and may opt into cooperative advertising if neighboring franchises collaborate on regional marketing according to franchisedirect.com. The initial franchise term is 10 years, with a renewal option for another 10 years if performance standards are met. All these fees and costs are clearly outlined in the Pet Wants FDD, allowing candidates to prepare a detailed business plan. It’s worth noting that Pet Wants does offer financing assistance or partnerships with third-party lenders for those who need help funding the franchise. Overall, the investment in a Pet Wants franchise is significant but comparatively low for the pet retail space, and it comes with the backing of a proven model and a growing brand.
How the Industry Itself Compares
When considering Pet Wants (and the pet franchise industry it represents), it’s useful to compare it to the commercial cleaning industry – which is the space where Assett Franchise operates. Both involve providing essential services, but the nature of the industries, their revenue models, and day-to-day operations differ greatly. Below, we’ll look at the advantages of Pet Wants’ pet care industry and then contrast those with the commercial cleaning industry, especially in terms of long-term stability, scalability, and profitability. The goal is an honest comparison: Pet franchises like Pet Wants have strong appeal for the right owner, but commercial cleaning offers some unique benefits that make it a compelling alternative for entrepreneurs seeking a scalable, resilient business.
Pet Wants Industry Advantages
- Booming Pet Care Market: The pet industry has seen explosive growth in recent years as more people treat pets like family. Pet spending tends to rise year after year, even during challenging economies. For instance, U.S. pet industry revenue grew about 25% from 2020 to 2022. This rising tide benefits franchises like Pet Wants. Pet food in particular is a $25+ billion market annually in the U.S., and Pet Wants taps into pet owners’ willingness to pay for premium, healthy food. Franchisees can feel confident they’re entering a large market that shows no signs of slowing down.
- Resilient, Passion-Driven Demand: Pet services are often considered recession-resistant because pet owners are reluctant to cut back on their animals’ needs. Even in tough times, people still need to feed and care for their dogs and cats. Pet Wants’ focus on health and wellness can actually give it an edge when customers prioritize quality nutrition to keep their pets healthy. There’s also an emotional component – pet parents are passionate customers. They develop loyalty to a brand that benefits their pet’s well-being. This means Pet Wants franchisees can build a devoted customer base that sticks with them for the long run. While nothing is completely immune to economic swings, the humanization-of-pets trend provides a measure of stability to this business.
- Multiple Revenue Streams: Pet Wants franchisees have more than one way to generate sales. They operate a retail storefront where customers can buy pet food by the pound, pick up treats, toys, and supplements, or even get grooming services. At the same time, they run a delivery business that brings pet food directly to customers’ homes on a subscription or as-needed basis. This hybrid model (sometimes called “brick-and-mobile”) means owners can capture both spontaneous in-store purchases and predictable recurring revenue from subscription deliveries. It also diversifies the customer base: you’ll serve walk-in retail shoppers as well as e-commerce buyers. Franchisees often host events or attend local pet fairs to drum up business, leveraging the community engagement aspect of a pet store while also benefiting from the efficiency of a delivery route. The home delivery subscriptions in particular create a reliable income stream that mirrors the recurring contract model of other industries, but with consumers – pet owners sign up to get their preferred food every month, and franchisees fulfill those standing orders. This blend of B2C retail and direct-to-consumer delivery gives Pet Wants owners a unique market presence.
- Lower Barrier to Entry (for Pet Retail): Compared to opening a large pet supply store or a pet daycare facility, Pet Wants is a relatively low-cost franchise in the pet sector. Total startup costs around $150K–$200K are significantly lower than many brick-and-mortar franchises (pet or otherwise). For example, a typical pet store franchise might require $300K–$500K+ investment in inventory, build-out, and product variety. Pet Wants keeps it lean by focusing on a narrower product line (their proprietary food and a curated set of essentials) and utilizing smaller retail spaces. This accessible investment level means first-time franchisees can join the growing pet industry without the massive capital that something like a big-box Pet Supplies Plus or Dog Daycare facility would demand. Despite the lower cost, the earning potential is solid: Pet Wants reports an average annual gross revenue of around $561,000 per franchise (which is a healthy revenue figure for a store of this size). In fact, as the pet industry grew, Pet Wants saw franchise sales grow even faster – from 2020 to 2022 the average franchise’s revenue jumped 61% according to ifpg.org. This suggests franchisees who execute well can see substantial returns relative to their initial investment.
- Personal Fulfillment and Support: Running a Pet Wants isn’t just about the money – many owners are pet lovers who find personal fulfillment in the work. As a franchisee, you’re educating your neighbors about pet nutrition, helping pets live healthier lives, and often hearing positive feedback from customers who see their animals thrive on better food. That kind of mission can be very rewarding on a personal level (something that appeals to people leaving corporate jobs in search of more meaningful work). Pet franchises naturally attract owners with a passion for animals, and Pet Wants’ entire brand is built around that passion. On the support side, Pet Wants is part of a larger family of franchises (the Strategic Franchising group), which means franchisees benefit from established systems and a network of fellow owners. The corporate team provides continued guidance in marketing, operations, and product knowledge. New products (like seasonal treats or supplements) are developed and supplied by the franchisor, so franchisees always have something new to offer their clients. Overall, if you’re an animal enthusiast who wants a business that aligns with your interests, Pet Wants delivers a structured, proven way to turn that interest into a business – with the backing of a growing national brand and a supportive community of owners.
Compared to Commercial Cleaning Industry
Now, let’s contrast the above with the commercial cleaning industry, where Assett Franchise competes. The commercial cleaning (janitorial services) sector offers a very different business environment – one that is often larger in market size, steadier in demand, and simpler in operations than pet retail. Here are key ways the commercial cleaning industry stacks up:
- Massive, Essential Market: The U.S. commercial cleaning industry is enormous – valued at over $100 billion annually. Every office building, school, hospital, retail store, and warehouse needs cleaning. This industry serves virtually every business sector, not just a niche. In practical terms, a cleaning franchise can target thousands of potential B2B clients in any given metro area, whereas a pet franchise is mainly targeting households with pets. The sheer size of the cleaning market means opportunities for growth are plentiful. Importantly, commercial cleaning is considered an essential service. Businesses must keep their facilities clean to operate safely and professionally. It’s not an optional luxury that can be postponed indefinitely. In fact, industry experts note that companies “cannot afford to compromise on cleanliness… even during economic downturns”. Cleaning might even take on greater importance during challenging times (for example, heightened sanitization during health crises). This essential, nondiscretionary nature of cleaning gives it a level of recession resilience that can arguably surpass even the pet sector. (Pet spending holds up well, but it’s conceivable that during a severe recession some consumers might switch to cheaper pet food; by contrast, a business can’t really skip cleaning its office without violating standards or losing clients.)
- Recurring B2B Contracts: Commercial cleaning franchises primarily earn revenue through recurring service contracts with businesses. A janitorial client usually signs a contract for service (e.g. 3 days a week cleaning, or nightly cleaning, for 12 months or longer), and the cleaning company bills them monthly. This means predictable, steady income once accounts are secured. For the franchise owner, there’s much less volatility month-to-month – revenue doesn’t depend on seasonal retail cycles or customers deciding to make a purchase. As long as you maintain the client’s satisfaction, the contract renews and the revenue recurs automatically. In Pet Wants or any B2C franchise, even with loyal customers there’s a bit more flux: a customer might skip an order, or a pet’s dietary needs change, etc. Pet Wants does have subscriptions (which is a form of recurring revenue from consumers), but those are essentially cancel-anytime arrangements, not legally binding contracts. With commercial cleaning, you’re dealing with professional clients and written agreements, which provides a higher level of security and repeatability of revenue. Moreover, businesses tend to outsource cleaning for the long term – once they hire a service, they typically don’t want to frequently switch vendors as long as quality remains good. This can lead to client relationships that last many years, building a very stable book of business for the franchisee.
- Truly Recession-Resistant and Year-Round: Both pet care and cleaning are often described as recession-resistant, but cleaning services have a particularly strong claim to that title. Cleaning is a fundamental operational necessity. For example, a medical office or grocery store cannot simply “pause” cleaning to save money; hygiene regulations and basic business standards require ongoing janitorial work. Even during economic downturns or unexpected events, cleaning needs to continue (in fact, in some recessions or during COVID, cleaning frequency went up, not down). The commercial cleaning sector historically weathers recessions well – businesses might tighten budgets, but they still require cleaning and sanitation for health and legal reasons. Additionally, the demand in cleaning isn’t seasonal. A Pet Wants owner might see some seasonality (e.g. more pet purchases around holidays or slowdowns in summer travel months), but an office cleaning contract generates the same revenue in December as it does in July. Janitorial contracts provide steady, year-round cash flow. There’s no “off-season” – a huge advantage when planning a business. You’re not as vulnerable to seasonal swings or fads. Over the long term, the cleaning industry’s growth is driven by factors like increases in commercial square footage and higher cleanliness standards. It’s a mature industry but still growing steadily (projected to grow in the high single digits annually).
- Lower Operating Complexity: Running a cleaning business franchise tends to be operationally simpler than running a retail pet franchise. With cleaning, you typically do not need a physical storefront at all – many commercial cleaning franchises are home-based or only require a small office for administration. There is no inventory of goods to purchase, stock, and manage each month (you buy cleaning supplies as needed, which are relatively inexpensive consumables). There are no perishable products that expire, and no retail merchandising or pricing strategy to worry about. The core activities are staffing a crew and performing cleaning services according to a checklist. The training needed for employees is straightforward (equipment handling, safety, cleaning protocols) compared to, say, training a team on pet nutrition expertise or retail sales. For the owner, the business is primarily about managing schedules, quality, and client relationships – not handling products. This typically translates to lower overhead costs as well: no rent for a storefront, no utility bills for a shop, no expensive display fixtures or POS systems needed. You might only need a vehicle and basic office technology to get started. Because overhead is low, profit margins can be healthy once you have a stable client base. Pet Wants owners, on the other hand, have to account for rent, utilities, shrinkage of inventory, and so on, which can eat into margins. Simply put, commercial cleaning is a lean service business – you’re selling labor and expertise, not products – making it more scalable with fewer moving parts day-to-day.
- High Scalability and Semi-Absentee Potential: The commercial cleaning model is highly scalable without heavy capital investment. Need to grow? You can take on more cleaning contracts and hire more hourly cleaners as your revenue increases. You don’t necessarily need to buy another facility or expensive equipment for each new account – often the same set of equipment (vacuums, mops, etc.) can be used across multiple client sites, or the cost to equip a new cleaning crew is minimal. This makes it feasible to expand to dozens of client locations relatively quickly, only adding modest costs for additional labor and supplies as you go. Furthermore, many cleaning franchise owners eventually step back from daily duties and run their business semi-absentee. With a good operations manager or team leaders in place, an owner can focus on signing new contracts and big-picture management, rather than physically overseeing every cleaning job. It’s not uncommon for a well-systematized janitorial franchise to be managed in 5-10 hours a week of the owner’s time once it’s established – essentially an executive model. In fact, Assett’s own experience shows that with the right systems (like automated hiring, which we’ll discuss shortly), an owner can realistically oversee the business in just a few hours per week. By contrast, a pet retail franchise requires someone (owner or a manager they pay) to be at the store during business hours, handle customer service, manage inventory orders, etc. While Pet Wants does allow semi-absentee ownership (it’s noted as an option in their franchise disclosures), in practice a retail business usually demands more hands-on attention or the added cost of a manager. Commercial cleaning’s flexibility means you can more easily run it as an executive business – working on the business rather than in the business.
- Competitive Landscape and Customer Dynamics: The pet franchise industry, while growing, faces heavy competition from online retailers (like Chewy and Amazon delivering pet food) and established pet chains. Winning a pet owner’s loyalty can involve marketing and education, and customers can be fickle or price-sensitive. In contrast, commercial cleaning markets tend to be highly fragmented – there’s lots of competition, but no single dominant player holds the lion’s share of the market. This fragmentation means a new franchise can grab clients without facing a few giant competitors. Often, your competition is smaller independent cleaning companies or individuals, which a well-backed franchise (with professional systems and sales support) can outmatch. Also, selling to businesses is generally a more rational, needs-based sale: companies choose cleaning providers based on reliability, cost, and quality – there’s no emotional element, whereas a pet owner might be swayed by personal feelings or trends. Many home-service franchises (like residential mosquito control or pet services) deal with emotional buying decisions; commercial cleaning is a B2B service with more straightforward expectations. This can actually simplify sales and marketing: you’re offering a clear value proposition (a clean facility for a reasonable cost) to a wide array of potential clients. Lastly, the income potential in commercial cleaning can be higher because businesses often have larger budgets than individual consumers. A single cleaning contract might be worth thousands per month (equivalent to dozens of individual pet food customers’ purchases). With multiple contracts, a cleaning franchise can reach seven-figure revenues. In fact, it’s not unusual for a successful cleaning franchise unit to reach $1M+ in annual revenue, given the scale of the market and recurring nature of accounts. Pet Wants franchises, on the other hand, will top out at a certain revenue unless they expand to multiple territories, simply due to serving a smaller local consumer base. In summary, commercial cleaning offers a path to build a larger business with fewer operational headaches, making it an attractive option for entrepreneurs prioritizing long-term stability and growth.
How the Assett Franchise Compares
Having looked at Pet Wants and its pet industry vs. commercial cleaning in general, let’s focus on Assett Franchise itself – and how Assett’s approach in commercial cleaning stacks up as an opportunity for someone considering leaving their career for business ownership. Assett is a commercial cleaning business franchise founded by Matt Pencarinha, and it was built specifically to address many of the pain points typical in service franchises. Here’s how Assett Franchise distinguishes itself:
Simpler Systems, Bigger Potential
Assett Franchise operates within the large, stable commercial cleaning industry, but what truly sets it apart is how the business is structured for the owner-operator’s benefit. The model was created for owners who want to work on the business, not in it. In practical terms, that means as an Assett franchisee you’re not the one mopping floors or emptying trash cans; instead, you’re managing a team and focusing on growth. Assett provides a turn-key system that includes everything an owner needs to ramp up quickly: a complete operations manual, pre-established service protocols, billing systems, and marketing support to land clients. You also get a protected territory in a viable commercial market, so you’re not competing with another Assett owner nearby. The business is straightforward by design – commercial cleaning tasks that are easy to train employees on, and a service that virtually every local business requires regularly.
The income potential with Assett is significant. Since cleaning contracts can be scaled almost without limit, Assett emphasizes a “$1M+ recurring revenue potential” for franchisees, and their track record backs this up. In fact, the founder Matt Pencarinha proved the concept with his own cleaning company before franchising – his first location surpassed $550,000 in annual recurring revenue within its first year. As the franchise system has grown, Assett reports that the average franchisee is generating around $1.5 million per year in revenue (as of 2024), far above what most pet franchises or small service businesses achieve. This isn’t by luck, but by tapping into the huge B2B cleaning market with a model engineered to capture high-volume contracts. No prior industry experience is required to achieve these numbers – Assett’s training and playbook walk new owners through exactly how to price services, win contracts, and scale up operations. Matt Pencarinha’s philosophy for Assett was to eliminate unnecessary complexity: you’re not dealing with retail inventory, or specialized technical services, or unpredictable consumer trends. It’s a simple proposition – clean facilities consistently and efficiently – backed by modern systems that make the business highly scalable. Assett likes to say you can “know exactly what you need to do to rapidly build your business” by following their proven plan. For someone transitioning from a corporate career, this simplicity and clarity are a huge plus. You can apply your management and leadership skills to grow the franchise, rather than getting bogged down in complicated operations. And unlike many franchises that might be controlled by private equity or layers of corporate bureaucracy, Assett is still founder-led (more on that in a moment), which means the system can adapt quickly and focus on franchisee success instead of just investor returns. Bottom line: Assett gives you a chance to run a high-revenue business in a recession-resistant industry, with a fraction of the headaches and costs that often come with a similarly profitable venture.
Automated Hiring = Time and Money Saved
One of Assett Franchise’s most innovative differentiators is its proprietary automated hiring system. In any service business, including cleaning, managing labor – finding reliable employees and keeping positions filled – is typically the single biggest challenge (and a major time drain for owners). Assett tackled this issue head-on by developing what it calls “the best hiring system in the entire commercial cleaning industry”. This system automates much of the recruitment and onboarding process for cleaning staff. Instead of an owner constantly posting job ads, sifting through applications, calling candidates, and scheduling interviews, the platform does it for you. It sources candidates, filters them through assessments, and even helps schedule training. The results have been dramatic: Assett reports that this hiring platform saves an owner roughly 20–30 hours per week that would otherwise be spent on HR tasks. In other words, what might be a part-time job (or require hiring a recruiter or manager) is handled in the background by Assett’s system. The franchisee only needs to spend a couple of hours overseeing the process or making final hiring decisions, instead of 30+ hours chasing applicants.
This has two huge implications. First, it frees up your time as the owner to focus on activities that grow the business (like sales, client relationships, and strategic planning), rather than being stuck in the weeds of staffing. You can run a larger operation without needing a large in-house HR department because the system scales your recruiting for you. Second, it ensures you always have a pipeline of qualified cleaners ready to hire. That means when you sign a new cleaning contract, you can quickly onboard additional cleaning crew members without scrambling. It also means you’re less likely to be short-staffed or have to turn down work due to lack of labor. In a way, Assett’s automated hiring acts like an “insurance policy” for your workforce – maintaining a bench of vetted candidates so you can confidently take on new clients. Financially, this translates into savings as well: not only are you avoiding the cost of a full-time hiring manager (which could be $40k+ salary), but by reducing turnover and hiring time you minimize the expensive disruptions that many small businesses face. Assett franchisees often cite this system as a game-changer, because it tackles what is traditionally the most frustrating part of running a cleaning business. By eliminating the biggest headache (hiring and turnover), Assett allows its owners to operate in a semi-absentee capacity much more easily. In fact, this is one key reason Assett owners can manage their franchises in as little as ~5 hours a week of oversight – the labor management is largely handled by automation. Overall, Assett’s automated hiring platform gives franchisees a major competitive edge in scaling up: you can take on more contracts knowing the manpower will be there, and you won’t burn out trying to constantly recruit or replace cleaners. It’s a modern solution that saves time, saves money, and ensures quality by selecting good candidates (thus maintaining a consistently high-performing team).
Personalized and Founder-Led
Another aspect that makes Assett Franchise appealing is its culture and leadership structure. Assett is a family-owned and founder-led company, not a faceless corporation or one owned by a private equity conglomerate, as stated in bizbuysell.com. The founder, Matt Pencarinha, remains the CEO and is directly involved in the franchise’s development. For franchisees, this means you have access to the top level of leadership and a personal connection to the person who designed the business model. Assett deliberately keeps a close-knit, collaborative culture – franchisees aren’t just numbers in a system; they become part of the “Assett family.” Matt’s mission statement for the company is: “Everything we do at Assett is about guiding you through your start-up period and beyond as you build a life-changing business.” This ethos is reflected in how franchisees are supported. New owners get direct mentorship from Matt and his core team, including regular coaching calls and even one-on-one sessions with the founder to strategize and troubleshoot. Because Assett is not an enormous franchise factory, its leadership can afford to be highly responsive and hands-on. When you have questions or need support, you’re talking to people who genuinely know you and your business, not submitting a help ticket into a corporate void. Many larger franchise systems (especially those owned by investment groups) simply can’t offer this level of personal attention – they have layers of bureaucracy, or franchisor staff turnover that makes it hard to form relationships. Assett prides itself on a “people first” philosophy. Franchisees are treated as partners in the brand’s success.
This personalized approach has several advantages for someone transitioning into franchising. It reduces the learning curve and anxiety because you’re essentially being coached by an experienced entrepreneur (the founder himself) who has walked the path before. You have a sounding board for ideas and a safety net when challenges arise. It also fosters a sense of community: Assett owners often share best practices with each other, celebrate wins together, and even collaborate on multi-territory projects if opportunities arise. The company hosts frequent group calls and meet-ups, creating camaraderie among franchisees. Knowing that the franchisor truly has your back can be a big confidence boost, especially for first-time business owners. Additionally, because Assett isn’t beholden to outside investors, decisions are made for the long-term health of the brand and its franchisees, not just short-term profitability. This is evident in how they continue to refine systems (like the hiring platform) and limit the number of franchises awarded to ensure each gets adequate support. For a franchise candidate, the takeaway is: with Assett, you’re joining a franchise where the leadership knows your name, cares about your success, and is just a phone call away when you need guidance. It’s a very personalized, mission-driven environment – which is quite different from many franchise opportunities out there. If you value mentorship and a company culture that feels like a family working together, Assett delivers that in spades.
Final Thoughts
Both Pet Wants and Assett Franchise represent viable franchise opportunities – but they may be suited to different types of entrepreneurs. Pet Wants can be a great fit for someone who is passionate about pets and enjoys a customer-facing retail environment. It offers the chance to make a positive impact on pets’ health and build relationships with pet owners in the community. The brand has strong momentum in the growing pet sector, and for the right owner (especially one who doesn’t mind managing a store, inventory, and a small team of employees), Pet Wants provides a proven model to turn that passion into a business. If you love the idea of talking to fellow pet lovers every day and becoming the local go-to source for quality pet food, Pet Wants might feel very rewarding. Its strengths lie in its niche focus and supportive franchise network, and it can certainly generate solid income at a relatively accessible investment level.
However, **Assett Franchise offers more advantages for entrepreneurs looking for a scalable, system-driven business that can replace (or exceed) their corporate income while maintaining more flexibility and stability. The commercial cleaning industry dwarfs many other sectors in size, meaning an Assett owner’s growth potential is not easily capped – you can keep adding contracts and expanding. The demand is reliable and recurring, making revenue streams predictable and secure. Operationally, Assett’s model is simpler and more streamlined, which translates to lower risk and less day-to-day hassle. You’re not dealing with the complexities of retail or the unpredictability of consumer behavior. Instead, you’re leveraging a modern, semi-absentee franchise system built for executive ownership. For a first-time business owner or a time-strapped professional, this is hugely appealing. Assett’s unique approaches – like the automated hiring system – remove traditional bottlenecks and give it a competitive edge that’s hard to replicate. And with its founder-led, hands-on support, you have guidance every step of the way as you scale towards a seven-figure enterprise.
In summary, Pet Wants is an attractive franchise for the pet-passionate entrepreneur, but Assett Franchise stands out as a cleaner (literally and figuratively) alternative for those who prioritize a scalable, stable business with low complexity and recurring revenue. Assett’s model offers minimal risk and a faster path to ROI, wrapped in a family-like support system and a modern approach to an age-old industry. It comes down to your personal goals: if you want a business that can deliver long-term income, flexibility in your schedule, and control over your growth – all in an essential service field – Assett is hard to beat.
If you’re exploring franchise opportunities and want a model that can deliver long-term income, flexibility, and control — we’d love to show you how Assett Franchise can help you build a business that works for your life. Visit https://assettfranchise.com to connect with our team and learn more.
