Build Your Future With A Proven Business

We’re Taking The Cleaning Industry To A Whole New Level…

Matt Pencarinha started the very first Assett location in Asheville, NC in 2019 after owning multiple businesses. He noticed the commercial cleaning industry offers great rewards and yet is full of mediocrity. We were founded on the belief that customers deserve a professional experience and that there is always a better way of doing things. So Matt won some initial contracts and started innovating.

Very quickly, we found ourselves in a class of our own, with systems none of our competitors had. The very first major innovation was our Automated Hiring System. This allows our franchisees to supply their business with an endless stream of interested applicants who want to work for them, without doing any of the leg work! It’s a game changer!

This was just one of the multiple systems that we developed and many more followed. Ultimately, we want to change people’s lives with their own business. And what better way to do that than to show them how to build their business and give them technology their competitors only dream of having?

Our Milestones

2019 Started

Know exactly what you need to do to rapidly build your business. No more wondering if an idea will work or not. We know what works and how to apply it in your city. Use our proven business plan to launch your business and win customers.

2020 Soared

From startup training, ongoing daily support, business workshops, private sessions with our CEO, connecting with other Assett Owners, and more; you can know that you’re never alone. Expert guidence & support is here to help you build your business.

2021 Franchised

Instantly have access to protected technology, tools, and training systems. Skip decades of testing and figuring out what works and what doesn’t. Accelerate your business growth by using systems that competitors can only dream of.

Today

From startup training, ongoing daily support, business workshops, private sessions with our CEO, connecting with other Assett Owners, and more; you can know that you’re never alone. Expert guidence & support is here to help you build your business.

Founder

“Helping you transition into the entrepreneurial space, while avoiding the costly and painful mistakes that I made, is my passion”. Everything we do at Assett is about guiding you through your start-up period and beyond as you build a life changing business.

Starting in 2014, Matt knew there had to be a better way to make a living than grinding out 80-hour work weeks as a business operator in the restaurant industry. He left the corporate world and jumped into owning his first business, and struggled to make a living. After years of innovating, building, buying, and selling multiple businesses, he discovered what works and what doesn’t work. Then he launched the original Assett Commercial Services location and the rest is history. You can now experience the winning combination of marketing, and systems & processes that resulted in the Assett commercial cleaning franchise opportunity.

Matt has built five businesses over the years. He has been a franchisee for two of those and has now developed the Assett Franchise to help you take advantage of our exclusive systems and processes. He knows what it’s like to be a franchisee and also how to build a growing business from scratch. Your business is what matters most!

Start Your Business With Confidence

FOLLOW THE PLAN

Know exactly what you need to do to rapidly build your business. No more wondering if an idea will work or not. We know what works and how to apply it in your city. Use our proven business plan to launch your business and win customers.

USE THE SYSTEMS

Instantly have access to protected technology, tools, and training systems. Skip decades of testing and figuring out what works and what doesn’t. Accelerate your business growth by using systems that competitors can only dream of.

JOIN THE TEAM

From startup training, ongoing daily support, business workshops, private sessions with our CEO, connecting with other Assett Owners, and more; you can know that you’re never alone. Expert guidence & support is here to help you build your business.