What Is the WOOPS! Macaron & Corporate Gifting Franchise Opportunity?
Company Overview and Industry
WOOPS! Macarons & Gifting is a gourmet dessert franchise specializing in French macarons and related pastries. Founded in 2012 by a group of friends as a pop-up shop in New York City’s Bryant Park, the concept proved instantly popular – selling over $250,000 worth of macarons in just two months according to ifpg.org. After this early success, WOOPS! began franchising in 2015 and has since expanded to roughly 25–30 locations across the U.S., with a strong concentration in the Northeast. The brand positions itself as a “boutique bakery” that brings a taste of Paris to local communities through its signature colorful macarons.
In the broader industry, WOOPS! occupies a niche in the premium dessert and gifting market. Macarons – delicate almond meringue cookies with ganache filling – have been a trendy confection, often used for special occasions or upscale gifts. WOOPS! leverages this by not only serving walk-in customers at its kiosks and bakeshops but also targeting the corporate gifting industry (a $242 billion market for business gift-giving). In other words, WOOPS! isn’t just a mall sweets shop – it also fulfills bulk orders for client gifts, weddings, and events. This dual focus on everyday retail and corporate sales gives the franchise a unique position within the larger gourmet bakery segment.
What Franchisees Get
Services & Products: A WOOPS! franchisee primarily sells French macarons in a variety of flavors, presented in stylish gift boxes and displays. The core product is a high-end dessert that customers buy for indulgences or gifts (think birthdays, holidays, corporate thank-yous). Depending on the model, locations may also offer other pastries, coffee, and beverages – full “bakeshop” stores carry an expanded menu of over 30 pastries, sandwiches, and drinks, while smaller kiosk units focus on macarons. Franchisees benefit from a business that naturally ties into celebrations and gifting: everyday shoppers treating themselves, event customers (e.g. catering macarons for weddings), and corporate clients ordering branded gift boxes. This means multiple revenue streams – in-store sales, online or phone orders, off-site events, and bulk corporate orders.
Support & Training: New WOOPS! owners receive comprehensive training and ongoing support from the franchisor. The initial training covers all aspects of operations – from macaron preparation and inventory management to sales, customer service, and brand standards. In fact, WOOPS! provides hands-on training for macaron making (to ensure quality and authenticity) and guidance on daily operations. Franchisees also get assistance with site selection and kiosk setup, help with lease negotiations, and a grand opening marketing push. Marketing support includes ready-made promotional materials, social media guidance, and seasonal campaigns (critical for holidays when gift orders spike). The company emphasizes that even first-time food business owners can succeed by following WOOPS!’ proven systems and by tapping into its ongoing coaching and regional support. Over 12+ years, WOOPS! has honed a model that simplifies operations – especially for its small-footprint kiosks – so that franchisees can focus on customer experience and local marketing.
Tools & Technology: Franchisees are provided with modern POS systems and inventory management tools to run the business efficiently. There’s likely an online ordering platform for corporate clients to customize and place bulk orders. WOOPS! also touts an “inviting, Instagram-worthy aesthetic” in its kiosks – meaning franchisees get a pre-designed look that attracts foot traffic (think bright macaron displays that practically market themselves). The customer base ranges from mall shoppers buying a single treat to B2B clients ordering thousands of macarons as gifts. While WOOPS! is mostly a B2C retail concept, this strong corporate gifting program gives franchisees access to B2B sales that many food franchises don’t have.
Startup Costs and Ongoing Fees
WOOPS! offers a relatively accessible entry into the food franchise arena, with investment options depending on the format. The company has three franchise models: a mobile cart/unit, an inline “boutique” kiosk, and a larger full bakeshop store. Startup costs range widely based on which model an owner chooses:
- Initial Investment: Total investment can start as low as $69,875 for a small mobile or kiosk unit. This would cover the basics – the franchise fee, equipment, initial inventory, and setup of a simple macaron kiosk. Most inline mall kiosks or small shops fall in the mid-range (often cited around $120K on average). According to franchise disclosures, WOOPS! notes an investment range of about $69,875 up to $170,475 for its standard kiosk format. If a franchisee opts for a larger café-style bakeshop (with seating and an expanded menu), the costs increase – potentially up to $235,000 or more all-in. (Item 7 of the FDD shows the full shop model could require ~$157K–$400K in buildout and startup costs, though the company’s marketing emphasizes the lower-cost kiosk options.) These figures include expenses like store build-out or kiosk construction, equipment (ovens, display cases, refrigerators), the initial macaron inventory, permits, and three months of operating capital.
- Franchise Fee: The franchise fee is $45,000 for WOOPS!. This is a one-time fee for the rights to use the brand and system. (Notably, WOOPS! does offer a veteran discount – vets may pay around $40K or less for the fee.) In earlier years the fee for small units was advertised around $25K, but current listings show $45K as the standard fee to join the franchise, regardless of unit type.
- Royalty and Marketing Fees: Ongoing royalties are 4% of gross revenue for WOOPS! franchisees. This royalty is collected for the franchisor’s continued support and brand maintenance. The system also has a national marketing fund fee of 2% of gross sales, which goes toward broader brand advertising and initiatives (franchisees additionally invest in local marketing, especially around key gift-giving seasons). These fee percentages are relatively low compared to many food franchises (where royalties often range 6–8%). The moderate fees reflect WOOPS!’ lean kiosk model and desire to keep overhead low.
- Other Costs: Because many WOOPS! locations are small kiosks, franchisees don’t typically need to budget for large retail rents or heavy utilities like a restaurant would. However, there will be costs for mall leases or licenses, point-of-sale systems, insurance, and hiring a few staff to run the kiosk or shop. The FDD indicates no exclusive territory is granted – meaning franchisees get an approved location but not a huge radius of protection (another WOOPS! could, in theory, open in the same metro area if demand allows). This makes site selection (with franchisor guidance) important to ensure a good market. On the flip side, WOOPS! does allow multi-unit franchising, so entrepreneurs can open several kiosks to scale up if they wish.
Performance Metrics: WOOPS! provides an Item 19 earnings disclosure, giving insight into franchisee sales. Recent data shows the average unit revenue is around $202,374 per year (2024 average). Keep in mind, this average likely includes a mix of kiosk and bakeshop locations; smaller mall kiosks may do lower volumes, while a few high-performing shops or corporate sales could raise the mean. In terms of system growth, WOOPS! had 26 total franchises as of 2024, with 6 new units opened recently. This steady expansion – from the first franchise in 2015 to a few dozen today – suggests measured growth. It’s not a massive chain yet, but WOOPS! has established itself in multiple states and proven the concept can work in various markets. Prospective owners should evaluate their local market demand for gourmet desserts and corporate gifting; the right location (high foot traffic or dense corporate presence) can significantly impact revenues. Overall, the initial investment for WOOPS! (often under $200K) is considerably lower than many food franchises (which often require $300K–$500K+), making it an intriguing option for first-time franchisees who want a food/retail business.
How the Industry Itself Compares
Running a macaron gift franchise like WOOPS! is very different from running a commercial cleaning business. Beyond just the product (dessert vs. janitorial service), the day-to-day operations, revenue patterns, and long-term scalability of these industries diverge greatly. Let’s compare the gourmet dessert gifting industry that WOOPS! competes in with the commercial cleaning industry in practical terms. We’ll highlight what WOOPS!’s industry offers – and then contrast it with the commercial cleaning field, which is the arena Assett Franchise operates in.
WOOPS! Industry Advantages
Every industry has its pros and cons. For someone considering a WOOPS! Macaron & Corporate Gifting Franchise, here are some potential advantages of the dessert/gifting business:
- Fun, Trendy Product Appeal: Selling colorful macarons and sweets can be an enjoyable, creative venture. WOOPS! franchises trade in products that “sweeten life’s moments” and bring joy to customers. Franchisees often take pride in offering a visually appealing, Instagram-worthy product that people get excited about. This emotional appeal – being part of celebrations, gifts, and treats – can make the work feel rewarding compared to more “mundane” services. An owner who is passionate about desserts or foodie culture may find genuine satisfaction running a macaron boutique.
- Multiple Revenue Streams: Unlike a single-focus business, WOOPS! has several ways to generate income. In-store retail sales provide daily cash flow as shoppers buy macarons for themselves or small gifts. At the same time, corporate gifting and bulk orders can deliver large infusions of revenue during peak seasons. WOOPS! actively taps into the $242 billion corporate gifting market, meaning franchisees can secure orders from companies for client or employee gifts. There’s also an events/catering stream – e.g. supplying macarons for weddings, parties, or local events. This diversity insulates the business to a degree: if mall foot traffic is slow one month, a big corporate order for holiday gift boxes could make up for it. Having both B2C and B2B sales channels is a notable advantage in the food franchise space.
- Relatively Low Cost (for Food Retail): Opening a WOOPS! is cheaper than launching many other food franchises. The small kiosk format and simplified menu keep costs down – WOOPS! boasts that its required investment (often well under $200K) is “76% below” the average for dessert franchises. There’s no full kitchen or restaurant build-out in most cases, which means lower rent, fewer employees, and less equipment to buy. This lean setup lowers the barrier to entry and can mean fewer operational headaches (for example, a kiosk doesn’t need a ventilation hood, ovens can be modest, and seating area upkeep is minimal). For an entrepreneur, that translates to potentially higher profit margins on each macaron sold, since overhead like utilities and labor can be tightly controlled.
- Strong Branding & Visual Appeal: WOOPS! has crafted a premium brand image around its macarons – highlighting quality ingredients, authentic French recipes, and elegant presentation. The kiosks and shops are designed to be bright, modern and inviting. This helps attract customers almost automatically; many passersby see the colorful display and stop out of curiosity. The product itself (assorted pastel macarons) effectively markets itself in a mall setting. New franchisees benefit from this established branding – you’re not just selling generic cookies, but a recognized product that has built a following since 2012. Additionally, WOOPS! has 12+ years of operational experience in refining its concept. Franchisees get the playbook on everything from perfecting macaron textures to best practices for corporate sales, backed by a decade of brand history.
- Holiday and Special Occasion Boosts: The gifting aspect of this business means there are predictable sales spikes around holidays and occasions. Franchisees often see big surges for Christmas, Hanukkah, Valentine’s Day, Mother’s Day, etc., when macarons are in demand as gifts. While this implies seasonality (discussed below), it’s also an advantage in that franchisees can plan promotions and inventory for these peaks to maximize revenue. Corporate clients, for example, might place large orders in Q4 for holiday gifts. If managed well, these peak seasons can significantly boost the annual sales and visibility of the business.
In summary, the WOOPS! franchise industry offers a fun retail environment with a luxury product, diversified income streams, and a proven model that doesn’t require the heavy investment of a full restaurant. It appeals to entrepreneurs who enjoy interacting with customers in a happy setting (people buying sweets) and who maybe want a family-friendly business they can be proud of. However, it’s important to weigh these benefits against the challenges and limitations of the model – especially when comparing it to an entirely different industry like commercial cleaning.
Compared to Commercial Cleaning Industry
Now, let’s contrast the macaron/gifting business with the commercial cleaning industry. Commercial cleaning is the arena that Assett Franchise is part of – and it has a very different profile. In fact, commercial cleaning offers several advantages in terms of stability, scalability, and simplicity that a dessert retail business might lack. Here’s how the commercial cleaning industry stacks up:
- Massive, Stable Market: Commercial cleaning is a huge industry – over $100 billion annually in the U.S.. Virtually every office building, school, medical facility, and retail store needs cleaning services. This market is B2B and evergreen: businesses must keep their premises clean as a basic necessity, regardless of trends or fads. By contrast, gourmet desserts cater to a relatively niche market of consumers and gift-givers. Cleaning casts a wider net – just about every town has dozens of potential commercial clients (and nationally, there are nearly 90 billion square feet of commercial space that needs cleaning!). The sheer scale and universality of demand in cleaning provides a growth runway that far exceeds the boutique dessert niche.
- Essential & Recession-Resistant Service: Janitorial services are essential in any economy. Whether it’s boom times or a recession, offices still require empty trash bins and sanitized restrooms. In fact, during downturns or health crises, cleaning often becomes even more critical (for example, during the COVID-19 pandemic, many businesses increased their cleaning frequency for sanitation). This makes commercial cleaning famously recession-resistant and even pandemic-resistant. By contrast, buying macarons is discretionary – when belts tighten, people and companies can cut back on gourmet treats or corporate gifts fairly easily. A WOOPS! franchise might see sales dip in a recession (fewer luxury purchases), whereas a cleaning franchise could remain steady or grow due to its “must-have” nature. In short, cleaning is a need-to-have, macarons are a nice-to-have.
- Recurring B2B Revenue: Perhaps the biggest operational advantage in commercial cleaning is the recurring revenue model. Cleaning contracts are typically ongoing agreements – e.g. a client pays you monthly or annually to clean their facility on a set schedule. As a cleaning franchise owner, you build up a book of long-term contracts that provide steady, predictable income each month. You don’t start from zero at the beginning of each month; revenue “snowballs” as you add more clients. In the WOOPS! model, sales are more transactional: each day you have to attract new customers into the store or new orders online. There’s no equivalent of a 12-month cleaning contract in the macaron business – even corporate gift clients might order just a few times a year. So, while WOOPS! has repeat customers, it doesn’t generally have guaranteed recurring revenue like a cleaning service does. The sticky B2B client relationships in cleaning mean less revenue volatility and less ongoing marketing effort to drive sales, compared to a retail dessert shop that lives off foot traffic and seasonal spikes.
- Lower Overhead & No Retail Footprint: A commercial cleaning business has very low operating overhead relative to any brick-and-mortar retail franchise. You typically do not need a storefront or commercial space – many cleaning franchisees start home-based, using a small office or even a garage to store supplies. There’s no lease in a shopping mall, no utility bills for a store, no expensive display fixtures. Equipment needs are minimal: mop buckets, vacuums, cleaning solutions, maybe a floor polishing machine for large facilities – all of which are inexpensive and often portable. Inventory is also simple (cleaning chemicals and paper products, which are cheap and don’t spoil). In contrast, a WOOPS! franchisee pays mall rent, decor and kiosk build-out costs, climate-controlled food storage, and must maintain inventory of perishable macarons (which have a limited shelf life). Additionally, retail hours mean staffing the location for long stretches daily. A cleaning business mainly operates after-hours at client sites, and the owner’s “facility” is often just a home office. This lean cost structure makes it easier to reach profitability and scale up without massive capital.
- Simpler Operations & Staffing: Commercial cleaning is a fairly straightforward, standardized service. Cleaning tasks follow checklists and standard protocols (empty trash, vacuum floors, sanitize surfaces, etc.) that are easy to teach and replicate. Because of this, employee training is easier – you can hire entry-level cleaners and have them up to speed relatively quickly. The labor pool for janitorial staff is also large (most adults can learn basic cleaning with some training). On the other hand, running a dessert franchise involves more specialized skills: employees might need food handling training, barista skills for coffee, and an eye for presenting macarons beautifully. Not everyone is adept at delicate pastry handling or customer service in a luxury retail context. Additionally, scaling up in cleaning is more straightforward: if you get a new contract, you hire a couple more cleaners and plug them into your system. One cleaning crew can even service multiple clients in a single evening (e.g. clean Office A at 6 pm and Office B at 8 pm), maximizing their productivity. By contrast, a macaron shop’s sales are limited by the hours it’s open and how many customers walk in or orders you can fulfill – essentially one location = one stream of revenue. To significantly increase output, you’d have to open more kiosks or invest in e-commerce, which is a larger jump. Thus, in cleaning, an owner can scale to dozens of client sites with a manageable team, whereas a dessert franchisee might be tied to the capacity of a single storefront (unless they expand to multiple units).
- Semi-Absentee Ownership Potential: The nature of commercial cleaning (routine service, off-hours work, repeat clients) makes it conducive to semi-absentee ownership. Many cleaning franchise owners eventually step back and let a hired manager or lead supervisor handle day-to-day scheduling and quality control. With the right systems (and especially with Assett’s additional automation, discussed later), it’s feasible for an owner to oversee the business in as little as a few hours per week once it’s up and running smoothly. In fact, Assett’s model is specifically built for owners to run the business in ~5 hours a week by focusing only on high-level management and letting automated systems and staff do the rest. Compare this to WOOPS!: by the franchisor’s own admission, WOOPS! is not a semi-absentee franchise – owners are expected to be involved in all aspects of daily operations. In a retail food setting, the owner often must oversee inventory freshness, manage employees during store hours, engage customers, and handle cash – it’s hands-on. If you’re looking to eventually have a business that runs with minimal intervention, cleaning has a clearer path to that than a customer-facing bakery kiosk.
- Higher Income Ceiling & Scalability: The commercial cleaning industry, being huge and B2B, offers a high ceiling for revenue. Landing just a few sizable corporate contracts (for example, cleaning a large office building or a chain of medical clinics) can ramp up revenue dramatically – and that revenue recurs year-round. It’s not unusual for a successful single-territory commercial cleaning franchise to reach seven-figure annual sales by accumulating a portfolio of business clients. In fact, many cleaning franchises boast that with 20-30 steady clients, you can surpass $1M in revenue. By contrast, for a WOOPS! macaron franchise, achieving $1M in yearly sales would likely require either multiple high-traffic locations or an extraordinary volume of corporate orders. The average WOOPS! unit does about $200K in annual sales, so even doubling or tripling that would still be below the typical income of a robust commercial cleaning franchise. In short, cleaning can scale big with relatively few clients (each client is high-value), whereas a dessert shop must sell thousands upon thousands of $2 macarons to hit the same numbers.
- First-Time Entrepreneur Friendly: Both WOOPS! and commercial cleaning can work for first-time business owners, but commercial cleaning is often cited as one of the easiest service businesses to start. The operations are straightforward, and franchisors like Assett provide a complete system (from bidding templates to workflow software) so you’re not reinventing anything. There’s also a lower chance of catastrophic mistakes – if you mess up cleaning one night, you can fix it the next; whereas in food service, one bad batch or health inspection issue can hurt reputations. Additionally, dealing with B2B clients in cleaning tends to be a more professional, predictable interaction (facility managers with set budgets, etc.), as opposed to a B2C retail environment where customer service can be highly emotional (a bride upset about the color of her macarons, or a last-minute large order needed ASAP). Commercial clients are generally more steady and business-like in their relationships, which can be less stressful for a new owner to manage over time. All these factors make the commercial cleaning industry a compelling alternative – especially for someone seeking long-term stability, simpler operations, and higher scalability.
In summary, commercial cleaning offers broad stability, recurring income, and scalability that the dessert gift franchise industry can’t easily match. WOOPS! and similar concepts can be rewarding and fun, but they face challenges like seasonality, high retail overhead, and the need for constant customer acquisition. The cleaning industry, by contrast, is built on essential services, recurring B2B contracts, low overhead, and the ability to run the business without constant owner presence. For an entrepreneur evaluating both paths, it often comes down to personal preference (passion for the product vs. interest in a B2B service) and the kind of lifestyle/business model you want. Next, we’ll look at how Assett Franchise leverages the cleaning industry’s advantages – and how it compares head-to-head with the WOOPS! opportunity.
How the Assett Franchise Compares
Assett Franchise is a commercial cleaning business franchise, so it directly benefits from all the industry advantages we just outlined (a $100B+ market, essential demand, recurring revenue, etc.). However, Assett goes a step further – it’s designed specifically for entrepreneurs who want those benefits wrapped in a modern, owner-friendly model. Let’s break down how Assett compares:
Simpler Systems, Bigger Potential
Assett is built on the idea of “working on the business, not in it.” From day one, it positions franchisees as executive owners rather than technicians. That means as an Assett owner you won’t be out there mopping floors – you’ll be managing client relationships and a team of cleaners. The franchise’s structure ensures you focus on sales and growth, while trained staff handle the cleaning contracts. This is a crucial difference from many small cleaning franchises (and from an owner-operator model like a single WOOPS! kiosk). Assett provides a complete playbook and system so even those with no prior cleaning industry experience can succeed. All processes – from pricing jobs to scheduling service – are standardized and documented. It’s truly a turnkey “business-in-a-box” in the commercial cleaning space.
Because Assett operates in the large, stable commercial cleaning market, the upside potential is significant. The franchise model is engineered to scale up to $1M+ in recurring annual revenue by steadily signing new contracts. In fact, Assett’s average franchisee revenue is already in the seven figures (in 2024, the average Assett franchise generated about $1.53 million in sales). That showcases how quickly revenue can grow when you’re accumulating recurring accounts. Importantly, this revenue is predictable and contract-based, not subject to seasonal swings. Assett franchisees typically serve a diversified client base – for example, a mix of offices, schools, medical facilities, and warehouses – which provides steady cash flow year-round.
Another key point: Assett keeps startup requirements lean. The initial investment for an Assett franchise is in the range of $70K–$120K (including a $50K franchise fee), which is on par with or lower than WOOPS! in many cases. Yet, for that investment, owners get a protected territory (no internal competition with other Assett franchisees) and low ongoing royalties (Assett’s royalties are around 3–7%, with a cap, which is relatively low). There are no expensive retail leases or build-outs – most Assett owners start from a home office and invest mainly in hiring and local marketing. The return on investment can be faster because as soon as you land a few contracts, revenue can surpass your fixed costs. It’s not uncommon for diligent Assett owners to replace a corporate salary within the first year or two of operation (Assett’s founder Matt Pencarinha himself grew his own cleaning business from $0 to over $550K in revenue in 12 months according to bizbuysell.com, which became the blueprint for the franchise model).
In short, Assett’s model is simpler to run and has a higher ceiling. You won’t be juggling myriad product lines or daily retail transactions; instead, you focus on executing a straightforward service exceptionally well. The combination of lower overhead, recurring revenue, and executive-style management means you can scale the business while maintaining a good work-life balance.
Automated Hiring = Time and Money Saved
One of Assett Franchise’s standout innovations – and a major differentiator – is its Automated Hiring System. If there’s one pain point that almost all service business owners (cleaning or otherwise) complain about, it’s hiring and retaining employees. High turnover can cripple a cleaning operation if not managed well. Assett tackled this challenge head-on: starting in 2019, founder Matt Pencarinha developed a proprietary automated recruiting and onboarding process for the business. This system leverages software and refined procedures to do much of the heavy lifting in finding and vetting cleaning staff.
What does this mean for franchisees? It means that instead of spending hours posting job ads, sifting through resumes, and scheduling interviews, Assett owners let the automation handle it. The system continuously funnels candidates, conducts initial screenings, and even helps set up interviews and basic training logistics. According to Assett, this saves franchisees 20–30 hours per week of HR work, reducing the hiring burden to just 2–5 hours a week of oversight. Essentially, the franchise’s tech tools act like a built-in HR assistant that never sleeps.
The impact of this cannot be overstated. Labor is the lifeblood of a cleaning business, and Assett’s ability to keep a robust pipeline of pre-vetted cleaners gives owners a huge competitive edge. You can staff up quickly when you get new contracts, without panic; you can replace employees who quit without it consuming your life. It also means you don’t need to hire a full-time HR manager or recruiter – the system functions as that, saving the cost of an extra salary. Moreover, because the process is consistent and data-driven, Assett tends to attract better candidates and reduce turnover over time. Franchisees report building stronger cleaning teams, since the automation filters for reliability and even handles initial onboarding tasks.
For an owner, the bottom line is you free up a ton of time and energy. Instead of constantly hiring, you can focus on high-value activities like networking with potential clients, ensuring quality service for existing clients, and scaling up the business. Assett’s automated hiring is truly a “secret weapon” that removes what is often the single biggest headache in the service franchise world. It directly translates into time and money saved every week, and a more scalable operation. (Imagine trying to grow to 50+ employees – as some Assett franchisees do – without such a system. You’d likely need an HR department. Assett owners do it solo with software and support, which is unprecedented in this space.)
Personalized and Founder-Led
Another aspect that sets Assett Franchise apart is its culture and leadership. Assett is a family-owned, founder-led company, not a faceless corporate franchise. The owner and CEO, Matt Pencarinha, is the same entrepreneur who started the original Assett cleaning business and scaled it successfully. He remains personally involved in mentoring franchisees and guiding the brand. For franchisees, this means you have direct access to the person who designed the system and has walked the path himself.
In practice, Assett franchisees get a level of personalized support that is rare. The founder often holds one-on-one coaching calls, shares insights from his own experience, and is available to troubleshoot issues or brainstorm growth strategies. The leadership is hands-on and responsive – if the network of owners encounters a new challenge, Assett’s team can quickly adapt the system or develop a solution (for example, continually upgrading the hiring system or marketing approach based on feedback). Franchisees are treated as partners in refining and improving the brand’s operations.
This is in stark contrast to many franchise brands owned by private equity or large holding companies, where franchisees may never meet the CEO and feel like just another number. Assett takes pride in being small and community-oriented. New franchise owners are welcomed into what they call the “Assett family.” There’s a genuine ethos of partnership and shared mission – the company’s values (People First, Partnership, Professionalism, etc.) aren’t just words on paper, but principles that Matt and his team actively practice. For instance, if a franchisee is struggling to land their first big contract, the founder might step in to help refine the sales pitch or even join a call with a prospect. If an owner has personal life events, the corporate team knows them by name and offers flexibility or aid.
The advantage of this founder-led model is that franchisees feel heard and supported. Decisions aren’t being made by distant executives solely driven by quarterly earnings; they’re made by leadership who deeply care about franchisee success (the founder’s reputation is on the line, after all). Assett’s franchisees often comment on how accessible and transparent the franchisor is – you can literally call up the CEO with an issue. That level of access can be game-changing when you’re navigating the ups and downs of starting a business. It also fosters a tight-knit franchisee community: owners frequently share tips with each other and celebrate each other’s wins, spurred on by the collaborative tone set from the top.
In summary, Assett offers a personal touch and trust factor that few franchises can match. You’re joining a brand led by the original founder (Matt Pencarinha), who is invested in each owner’s journey. For someone coming out of the corporate world, this can be a refreshing change – you’re not just buying a franchise, you’re gaining a mentor and a team that treats you like a partner. It’s a stark comparison to a franchise like WOOPS!, which while excellent in product, is a more traditional franchise structure with a separate CEO and a focus on rapid expansion. Assett’s family-owned approach ensures that growth never comes at the expense of franchisee support or quality.
Final Thoughts
WOOPS! Macaron & Gifting franchise is undoubtedly a sweet opportunity for the right entrepreneur. It has a fun product, a charming brand, and a proven track record in the dessert niche. If you are someone who dreams of running a boutique food business, loves interacting with customers in a mall or café setting, and finds joy in delivering treats that make people smile, WOOPS! could be a rewarding venture. The franchise has solid support and a unique angle with its corporate gifting revenue – for the right owner (perhaps someone with a passion for baking or retail hospitality), WOOPS! offers a chance to turn that passion into a business.
However, it’s important to consider the long-term business fundamentals. When comparing WOOPS! with the commercial cleaning model, the differences are stark. Assett Franchise offers more advantages for someone seeking a scalable, stable business that can weather economic ups and downs. The commercial cleaning industry provides low operational complexity, predictable recurring revenue, minimal risk, and faster ROI on average. Assett then amplifies those advantages with its automated systems and founder-led support. It’s a modern cleaning business franchise built for executive ownership – meaning you can achieve the income and control you want without being tied to daily grind or high overhead.
In the end, the choice might come down to your personal goals: Do you want a business that’s an extension of a hobby/interest (like desserts) and don’t mind the retail hustle? Or do you prefer a business-as-an-investment approach, where you can build a high-income asset with more flexibility for your lifestyle? If you’re exploring franchise opportunities and want a model that can deliver long-term income, flexibility, and control — we’d love to show you how Assett Franchise can help you build a business that works for your life. Visit https://assettfranchise.com to connect with our team and learn more.
