Thinking about leaving your career to start a business? If you’ve come across the Website Closers franchise, you might be wondering how this business brokerage opportunity stacks up—especially compared to a commercial cleaning business franchise like Assett. In this deep-dive review, we’ll break down what the Website Closers franchise offers: its background, costs, support, and what franchisees can expect. Then we’ll compare the business brokerage industry versus the commercial cleaning industry in practical terms. Finally, we’ll show how Assett Franchise (a commercial cleaning opportunity) provides a simpler, scalable path for entrepreneurs seeking stability and recurring income. Let’s dive in.
What Is the Website Closers Franchise Opportunity?
Company Overview and Industry
Website Closers is a franchise in the business services sector, operating specifically as a business brokerage for tech and internet-based companies. In simple terms, it’s a franchise model that allows you to become a professional business broker helping people buy and sell online businesses (think e-commerce brands, SaaS companies, Amazon FBA stores, etc.). The company was founded in 2010 by Jason Guerrettaz and built a strong reputation in digital asset brokerage. Recognizing the booming market for buying/selling online businesses, Website Closers began franchising in 2020 to expand its reach.
Since launching the franchise program, Website Closers has grown quickly. As of 2023, it has about 32 franchise units in the U.S., reflecting rapid expansion (over 1500% growth in three years). The business is headquartered in Florida (with a corporate address in Tampa) and positions itself as a leader in the niche of digital business sales. In essence, this franchise sits in a unique industry at the crossroads of Mergers & Acquisitions (M&A) and online entrepreneurship. It aims to give franchise owners a chance to participate in the lucrative world of selling businesses, without needing to start an independent brokerage from scratch.
What Franchisees Get
As a Website Closers franchisee, your role is to operate a local brokerage office (often home-based) under the Website Closers brand. You’ll be providing services to clients who are typically business owners looking to sell their company, and you’ll connect them with qualified buyers. Essentially, Website Closers acts as a middleman for entrepreneurs who want to sell an online business, helping facilitate the entire sale process. The franchise specializes in digital companies, but also handles many traditional small businesses, giving you a broad client base while still leveraging a tech-focused reputation.
Training & Support: One of the selling points of the Website Closers franchise is the strong support system. New franchisees go through a comprehensive training program (dubbed Website Closers University) that covers the “ins and outs” of valuing businesses, finding buyers, and closing deals. This initial multi-day training (conducted virtually and/or at headquarters) ensures you understand the brokerage process from start to finish – including how to use the required CRM systems, how to package a business for sale, how to negotiate, and how to navigate legal steps. After launch, there’s ongoing support via an advisory council and corporate mentorship, so you’re not left on your own. In fact, Website Closers’ leadership and support team remain available continuously, providing guidance on deal structuring and marketing, and even pairing new franchisees with experienced brokers as mentors for smoother ramp-up.
Lead Generation: A major benefit touted by Website Closers is its sophisticated lead generation infrastructure. The corporate team handles nationwide marketing – through the brand’s websites, SEO, online ads, and other channels – to generate leads from business owners who want to sell. Those seller leads are then distributed to franchisees in the appropriate territories. This means, unlike many brokerages where you’d start by cold-calling or networking to find clients, Website Closers feeds you leads of potential sellers ready to have their company listed for sale. According to the company, no other brokerage provides lead flow like this, allowing franchisees to focus most of their time on what “matters most: closing deals”. (Of course, franchisees can also do their own local networking and prospecting if they want to supplement the corporate leads.) The ability to receive leads from day one is a significant support advantage – it helps new franchisees build a pipeline faster.
Tools & Systems: Franchisees also gain access to Website Closers’ proprietary systems and technology. This includes modern CRM and deal management tools, valuation calculators, marketing templates for listings, and an entire back-office support system for things like drafting contracts or coordinating due diligence. The idea is that much of the heavy lifting (in terms of administrative and marketing tasks) is handled or standardized by the franchisor, so you can operate efficiently as a one-person (or small team) brokerage. You don’t need a physical office; the model is designed to be run from home with phone, email, and video meetings. Many franchisees never rent office space at all, keeping overhead low. Website Closers does offer exclusive territories as well – when you buy in, you’re granted a defined geographic territory so that other franchisees won’t directly compete for the same local clients. This territorial protection, combined with corporate lead generation, gives each franchisee a fair shot at a broad market without internal competition.
In summary, what you “get” as a Website Closers franchisee is a turnkey business brokerage practice: you are trained and certified in the company’s deal-making system, connected to a network of fellow brokers, supplied with seller leads and marketing support, and armed with all the necessary tools to broker sales of businesses in your region. It’s a white-collar, professional services business – your day-to-day work involves talking to business owners, evaluating financials, creating sale listings, negotiating with buyers, and guiding deals to closing. If you have strong communication or sales skills and enjoy consulting, this franchise offers a chance to apply those in the growing world of buying and selling businesses.
Startup Costs and Ongoing Fees
Every franchise comes with startup costs, and Website Closers is no exception – though it’s relatively low-cost compared to brick-and-mortar franchises. According to the Franchise Disclosure Document (FDD), the total initial investment to start a Website Closers franchise ranges from about $67,700 to $112,600. This includes a flat franchise fee of $50,000, which grants you the license and initial training. Beyond the franchise fee, the remaining startup costs are mainly minimal because this is a home-based business. You won’t need to budget for things like heavy equipment or real estate. In fact, estimated costs for office setup are very low – you might spend a few thousand dollars on a computer, basic office supplies, perhaps a month or two of coworking space or Regus membership if you want to occasionally meet clients off-site. Other initial expenses outlined in the FDD include your professional fees (maybe $1–2K for an attorney or accountant to help set up), insurance (error & omissions insurance is typically required for brokers, but only a few hundred dollars), and some working capital to cover your first few months of operating expenses (suggested $15K–$40K). In short, for around low six figures or less, you can launch this franchise, which is on par with many service franchises and far less than a typical retail or restaurant buildout.
Royalty and Fees: The ongoing fees in the Website Closers franchise model are structured a bit differently than traditional franchises. There’s no monthly percentage royalty on gross sales in the typical sense. Instead, the franchisor earns money by taking a split of the commissions you earn when you close a business sale. In other words, whenever you successfully broker a deal and collect a success fee (commission) from the client, a portion of that commission is paid to corporate. (The exact split percentage is detailed in the FDD; often in brokerage franchises this can be around 50/50 or a tiered split that becomes more favorable as you hit certain sales targets, though specifics may vary.) The key point is, you only pay royalties when you make money, aligning the franchisor’s interests with yours in closing deals. According to the company’s FAQ, there are “no other fees or expenses necessary” beyond that commission split – no national ad fund contribution, etc., and no hidden fees. Website Closers even notes that they don’t charge franchisees anything for lead generation or marketing support; those are covered by the commission splits (whereas many franchises might also levy a monthly marketing fee). Aside from royalties, your ongoing costs will be pretty minimal: things like maintaining your insurance, perhaps a few tech subscription fees for CRM tools (the company mentions “modest recurring costs” for technology), and normal business expenses like travel or networking in your area. There’s no requirement to lease an office or buy vehicles – you can truly run lean.
Financial Performance: A critical question for any franchisee is “How much can I earn?” Website Closers does not publicly promise income figures (and results will vary widely based on your deal flow), but we can glean some insight from their disclosed numbers. Recent franchise disclosure data shows that the average annual gross revenue per Website Closers franchise is about $117,875, and the estimated owner’s earnings (profit) average between $16,500 and $21,200 per year. These figures suggest that many franchisees are still ramping up to larger deal volumes – an owner-operator might only close a handful of small deals in a year initially, resulting in around six-figure gross commissions, from which their expenses and the franchise split leave a modest income. Based on those averages, the payback period for the initial investment is estimated at 5.3 to 7.3 years, meaning it could take over five years for the typical franchisee to recoup their startup costs from profits. Keep in mind, that is an average – a motivated, well-connected broker could potentially close larger deals and exceed those numbers, but it underscores that this is not a “get-rich-quick” business. It may require a few years of building your pipeline and reputation to reach higher earnings. The commission structure of the industry also means income can be uneven (you might go months without a payday until a deal closes). It’s important to go in with sufficient working capital and realistic expectations. On the upside, there’s theoretically no cap on earnings – one big transaction can generate a very large commission (standard brokerage success fees are often 8–12% of the business sale price, which could be tens of thousands of dollars from a single deal). The trade-off is that it might take time and effort to land those big deals.
In summary, Website Closers is a relatively affordable white-collar franchise to start, with a $50K franchise fee and around ~$70K–$110K all-in investment depending on your setup. Ongoing costs are mainly performance-based (commission splits instead of fixed royalties), plus minimal overhead since it’s home-based. Prospective franchisees should note, however, that initial earnings can be modest as you build the business – it’s a franchise best suited for someone who can handle a longer ramp-up and variable income in exchange for potentially high commissions down the line.
How the Industry Itself Compares
Now that we’ve reviewed Website Closers as an opportunity, let’s step back and compare the industry it operates in versus the commercial cleaning industry. Website Closers is part of the business brokerage/M&A industry, while Assett Franchise is in the commercial cleaning space. These two industries are very different in their nature, revenue models, and day-to-day operations. Below, we’ll look at what advantages the Website Closers’ industry offers, and then how the commercial cleaning industry stacks up — ultimately showing why a cleaning business may be a stronger long-term bet for many first-time business owners.
Website Closers’ Industry Advantages
Business brokerage (digital M&A) can be an attractive industry for the right entrepreneur. One big advantage is the high revenue per transaction. When you broker the sale of a business, the commissions are significant – commonly around 8–12% of the sale price for small to mid-sized businesses. That means a single successful deal can yield a large one-time payday (for example, selling a $500,000 company might generate a $50,000 commission). This high-ticket nature gives brokers the potential to earn a strong income with relatively few clients compared to, say, a service business that bills small amounts monthly. If you’re skilled at closing deals, you might find it exciting that “the more you sell, the more you earn” in big chunks – it’s a performance-based field with no income ceiling. Website Closers specifically focuses on the booming market of online businesses, which is a fast-growing segment of the economy. As more e-commerce, SaaS, and digital companies emerge and eventually look to sell, there’s strong demand for experts who understand those assets. Website Closers capitalizes on this trend, giving franchisees a chance to ride the wave of digital M&A growth.
Another advantage of this industry is the professional, “executive” nature of the work. Running a business brokerage franchise is very much a consultative, B2B business – you spend your time working with educated business owners, financial statements, and negotiations, rather than managing hourly employees or performing manual tasks. This can be appealing if you come from a corporate background or prefer a white-collar environment. There’s also a lifestyle factor: Website Closers franchisees enjoy a lot of flexibility in when and where they work. The franchise is designed to be home-based and largely remote – no office or storefront needed. As a franchisee, you set your own schedule to some extent; you might take calls and meetings from a home office or even while traveling, as long as you’re responsive to clients. There’s prestige in the role as well: you’re effectively an M&A advisor for entrepreneurs. Every day can bring new conversations with founders and interesting insights into different businesses, which many find intellectually rewarding.
Financially, the business brokerage model also benefits from having very low operating costs. You don’t buy inventory, you don’t need vehicles or expensive equipment, and you might not even hire staff initially. It’s mostly your expertise and effort generating revenue, which means high gross margins on each deal. And since Website Closers provides a lot of the back-end support (lead generation, marketing, etc.), franchisees can keep their focus on client service and closing transactions rather than on advertising or administrative burdens. For driven sales-oriented people, this industry offers a chance to leverage those skills in a lucrative field without the headaches of typical retail or service operations.
In summary, the Website Closers franchise’s industry (business brokerage) offers:
- High earning potential per deal: Commissions are large, so a single successful sale can be very rewarding financially.
- Growing market demand: The rise of digital companies means more potential clients; Website Closers franchisees are positioned in a “booming” online business sales market.
- Professional, home-based work: No need for a physical location or heavy equipment – you can run the business from a laptop and phone, according to entrepreneur.com. It’s a credible, executive-level business that might suit ex-corporate professionals.
- Low overhead: Without inventory or many employees, your ongoing costs stay low, allowing more of each commission to be profit.
- Flexible lifestyle (to an extent): You have control over your schedule and can often work from anywhere, which is a modern appeal (though note, it’s still a full-time commitment, as we’ll discuss below).
These advantages make business brokerage an exciting industry for entrepreneurial, sales-driven individuals. However, it also comes with some challenges, especially when comparing it to an industry like commercial cleaning. Let’s look at how the other side of the coin – the cleaning industry – compares in the areas of stability, scalability, and simplicity.
Compared to the Commercial Cleaning Industry
The commercial cleaning industry (where Assett Franchise operates) offers a very different profile – and for many would-be franchise owners, a cleaning business franchise can be a more stable and scalable investment. Here are key points of comparison:
- Market Size and Demand: The commercial cleaning sector is enormous and foundational. In the United States alone, janitorial and commercial cleaning services represent a nearly $100 billion market. Virtually every office building, school, medical facility, warehouse, and retail store needs cleaning services on an ongoing basis. This industry’s customer base is incredibly broad and not limited to any niche – which means opportunity is everywhere. By contrast, business brokerage is a more niche market (limited to business owners looking to sell, which is a much smaller pool). Cleaning is also considered an essential service: businesses cannot skip cleaning even during tough times, as cleanliness is critical for health, safety, and public trust. This makes commercial cleaning recession-resistant – even in economic downturns, companies still require janitorial services to operate, whereas in a recession the business-for-sale market often slows down (fewer people sell or prices drop). In short, cleaning enjoys consistent demand in all economic climates, giving franchise owners a sense of stability that a commission-based brokerage might not have.
- Recurring Revenue Model: One of the biggest advantages of commercial cleaning is that it runs on recurring contracts. A cleaning franchise typically sets up clients on service agreements (e.g. a office building might contract for cleaning services 3 nights a week, every week). These contracts often last 12 months or more and renew regularly, creating a steady, predictable income stream for the franchisee. Predictable revenue is gold for a business owner – you can forecast your cash flow, budget, and plan growth with confidence. In a business brokerage franchise, by contrast, revenue is transactional and sporadic: you might close 2-3 deals one quarter and nothing the next. There’s no ongoing client paying you monthly – once a business sale is done, you need to find new clients again. Cleaning franchises build books of recurring clients, which can compound over time (each year you add more contracts without losing too many old ones, your revenue grows steadily). This also means a cleaning business can scale by simply acquiring more customers and hiring more cleaners to service them, without fundamentally changing the model. The long-term contracts in commercial cleaning also cushion against competition – clients tend to stick with a reliable cleaning provider, and contracts lock in that loyalty (often with automatic renewals). It’s a much stickier, subscription-like revenue model compared to one-off deal commissions.
- Operational Simplicity and Low Complexity: Running a commercial cleaning franchise is operationally straightforward, especially with a good system in place. The core activities involve hiring/training cleaning staff, scheduling jobs, and maintaining quality for clients. It does not require specialized financial or legal expertise – unlike brokering a business sale, which can be quite complex (valuations, negotiations, due diligence, etc.). This makes cleaning franchises very suitable for first-time entrepreneurs or those without industry experience. The franchisor (like Assett) provides a full playbook on how to get clients, how to perform services, and how to manage the business, so no prior cleaning industry experience is needed. In comparison, while Website Closers also trains newcomers, the actual skillset for closing M&A deals can be more demanding (you’re essentially learning a mini-MBA in how to sell companies). Many people find it easier to grasp and execute the cleaning business model than to excel in business brokerage, which can depend heavily on personal sales ability and analytical acumen. In cleaning, the service is straightforward and always in demand – it’s not a service people have to be convinced they need, unlike hiring a business broker which is a rarer situation.
- Essential vs. Discretionary Service: Commercial cleaning is non-discretionary for businesses – they must keep their premises clean as a matter of routine operations and compliance (especially in healthcare or education). Business brokerage is a discretionary service – a business owner only hires a broker when they choose to sell (which might be never, or once in a lifetime). So, by nature, cleaning has a far higher frequency of usage. Moreover, cleaning services are often considered recession-proof because even if a company tightens budgets, they usually can’t eliminate cleaning (maybe they reduce frequency slightly, but they won’t stop altogether). In tough times, many business owners do postpone selling their business (or can’t find buyers easily), which can shrink a broker’s market. Thus, owning a cleaning franchise means being in a business that people need versus one they might want at some point.
- Scale and Semi-Absentee Potential: A well-structured commercial cleaning franchise like Assett is designed for scalability without requiring the owner’s constant presence. You can hire cleaners and even supervisors to handle day-to-day cleaning operations; the owner’s role is largely to manage client relationships and business growth. Assett Franchise, in particular, emphasizes that owners can work on the business rather than in it – it’s feasible to operate it as a semi-absentee owner, potentially needing as little as 5 hours per week once things are running smoothly (especially due to their automated systems for hiring, which we’ll touch on shortly). This is a huge differentiator: Website Closers explicitly requires franchisees to be full-time and fully engaged, noting that trying to do it part-time will “result in failure 100% of the time”. In a cleaning business, you have the option to step back and let your team handle service delivery while you focus on high-level management or even keep a day job initially. Many cleaning franchise owners eventually hire a general manager to run daily operations, making the business fairly hands-off. Business brokerage, by its nature, doesn’t lend itself to absentee ownership – the franchisee is the dealmaker and cannot easily delegate that core function.
- Lower Risk, Faster ROI: Generally, commercial cleaning franchises have a lower cost of entry and can ramp up revenue faster. The initial investment for Assett (and similar cleaning franchises) tends to be lower or comparable to Website Closers, but the difference is in how revenue accumulates. With cleaning, you can sign multiple contracts in your first few months and start generating revenue quickly (each contract, even if small, contributes to monthly cash flow). There’s a pathway to reach six-figure revenues within the first year or two by accumulating clients. In contrast, as we saw, the average Website Closers franchisee might only earn ~$117K in gross revenue even after a couple of years, and much of that goes out in splits and costs – leading to a longer payback period. Cleaning franchises often report a quicker break-even because recurring revenue from contracts can cover operating costs sooner. Additionally, cleaning has fewer points of failure: it’s a simple service with steady demand, so there’s less risk that you’ll hit a dry spell. Selling businesses, on the other hand, involves longer sales cycles and dependency on external factors (economic conditions, the “right buyer” showing up, etc.), which adds risk. In cleaning, if you lose one client, it’s usually a small hit and you replace them; if a broker loses a single big deal, that could have been months of work for nothing. Overall, for someone seeking a faster return on investment with more predictable growth, commercial cleaning is often the better bet.
- Competitive Landscape: Both industries have competition, but the nature is different. Commercial cleaning could be seen as a commoditized market – there are many cleaning providers out there – yet the sheer size of the market means there’s plenty of room, and a good franchise with a strong sales approach can carve out a healthy client base. Differentiators like reliability, quality, or specialized services (floor care, sanitization, etc.) help cleaning franchises stand out. The good news is that demand is so high and recurring that even with competition, you can consistently win contracts. In business brokerage, competition comes in the form of other brokers (independent firms, other franchises like Sunbelt or Transworld). Website Closers does have a niche focus on digital businesses which sets it apart, but franchisees still might compete with local independent brokers or larger M&A firms for listings. Moreover, because each potential deal is valuable, competition for good listings can be intense among brokers, and clients often select a broker based on trust and track record. A new franchisee might find it challenging to win big clients until they build a reputation. In cleaning, a new franchise can start winning clients right away by offering a good price and service, without needing years of reputation.
- Seasonality and Cyclicality: Commercial cleaning is year-round. There might be slight seasonal boosts (e.g., extra deep cleaning in spring or holiday prep in winter), but generally offices and facilities need cleaning continuously. It’s also not heavily cyclical – as noted, it’s needed in all phases of the economy. Business brokerage, while not “seasonal” in the weather sense, is highly cyclical with economic conditions. Booming economy? Many businesses sell (good for brokers). Recession or high-interest rates? Business sales can slow dramatically (tough for brokers). Additionally, business sales can ebb and flow with demographic trends (e.g., a wave of Baby Boomer owners retiring and selling is a boon for brokers, but there could be slow periods after a lot of sales happen). Cleaning, by contrast, enjoys a steady drumbeat of demand not tied to such cycles – buildings need cleaning regardless of who owns them or what the stock market is doing.
In sum, the commercial cleaning industry offers several compelling advantages for franchise owners:
- A huge, $100B+ market with universal demand.
- Essential, recession-resistant service – cleaning is needed in good times and bad.
- Recurring revenue through long-term B2B contracts, providing steady cash flow.
- Low operational complexity – easier for first-time owners to learn and execute.
- Low overhead and scalable – you can start small and grow by adding clients and crew, without major capital investments.
- Semi-absentee potential – with the right systems (like Assett’s model), you can run the business with minimal weekly hours, something not feasible in brokerage.
- High income potential ($1M+ revenue achievable) – top cleaning franchisees often reach seven-figure revenues by scaling up a team of cleaners and multiple contracts, all while building an asset (the contract portfolio) that itself has resale value.
- Predictable, faster ROI – because of steady growth and profits, you’re likely to recoup your investment sooner and with less volatility.
On the flip side, business brokerage can face issues such as sporadic income, reliance on one-off transactions, being heavily owner-driven (no true absentee option), and exposure to market fluctuations. It requires a specific skill set and tolerance for a sales-driven, unpredictable business. For an aspiring entrepreneur who prioritizes stability, scalability, and a simpler operational path, the commercial cleaning industry clearly stands out as the more robust choice in the long run.
How the Assett Franchise Compares
Now let’s talk specifically about Assett Franchise and how it builds on the advantages of the commercial cleaning industry while offering unique benefits to owners. Assett is a commercial cleaning franchise brand (family-owned by founder Matt Pencarinha) that was created for people who want to work on their business, not be stuck in daily grind. Here’s how Assett compares and why it might be the cleaner alternative for your entrepreneurial goals:
Simpler Systems, Bigger Potential
Assett Franchise operates squarely in the commercial cleaning industry, which, as discussed, provides a stable foundation: essential services, recurring B2B clients, and a $100B+ market of opportunities. What Assett adds is a streamlined business model engineered for maximum simplicity and scalability for the owner. Everything in Assett’s system is built so that you, as the franchisee, can focus on growing the business (signing contracts, ensuring quality) rather than getting bogged down in day-to-day cleaning or complex admin. In fact, Assett is designed for executive ownership – meaning it’s ideal if you want to manage and build a company rather than buy yourself a job. This is a key difference: with Website Closers, you are effectively the product (your expertise is what you’re selling), but with Assett, the service team and systems are the product, and you’re the orchestrator. It’s a lot easier to scale a business when you can hire people to do the core service (cleaning) versus trying to duplicate yourself as a deal-maker.
Assett provides a proven business playbook that can take a newcomer to the cleaning industry and set them on a path to build a $1M+ annual recurring revenue business. Hitting seven-figure revenues is an achievable milestone in commercial cleaning by landing a base of loyal commercial clients – and Assett’s franchise model shows you exactly how to do that step by step. Importantly, no prior cleaning or janitorial experience is required. Just like Website Closers trains people in M&A, Assett trains you in all aspects of running a commercial cleaning enterprise – from marketing to local businesses, bidding jobs, hiring and managing crews, to delivering outstanding service that retains clients. For a first-time entrepreneur, Assett offers a simple, turnkey system where every process (sales scripts, pricing formulas, quality checklists, etc.) has been refined. This simplicity doesn’t limit your upside; instead, it clears the path for you to scale up confidently. You can start landing contracts quickly, with the knowledge that the more contracts you add, the more your revenue compounds (thanks to recurring billing). Assett’s model is built so owners can steadily work on growing the business – signing bigger accounts, expanding into new territory – without getting stuck working in the business doing the cleaning themselves. This approach not only unlocks higher income potential but also aligns with the lifestyle many corporate escapees want: owning a business that works for them, rather than just switching to a different 60-hour/week job.
Automated Hiring = Time and Money Saved
One of the most innovative aspects of Assett Franchise is its automated hiring system. In any service business (including cleaning), finding and retaining good employees is often cited as the #1 challenge. Assett recognized that and developed a proprietary system to automate much of the recruiting and hiring process for cleaning staff. This is a game-changer for franchisees. Instead of spending hours each week posting job ads, screening applicants, and scheduling interviews to find cleaners, Assett’s system continuously sources candidates, filters them based on criteria, and even helps onboard them. It’s like having a built-in HR assistant working 24/7 to keep your roster staffed with qualified cleaners.
Why does this matter? Because it eliminates the biggest headache (and hidden cost) in running a cleaning business. Assett’s automated hiring can save an owner 20–30 hours per week that would otherwise be spent on HR tasks – essentially freeing you from needing to hire a full-time hiring manager or doing it all yourself. Think about the value of that: 20–30 hours that you can reallocate to signing new clients, managing customer relationships, or simply enjoying more free time. In monetary terms, that’s like saving the salary of a hiring manager, which improves your bottom line. Moreover, by ensuring you always have a pipeline of vetted cleaners, Assett helps you scale faster. You’ll never have to turn down a new cleaning contract because you’re short-staffed – the system makes sure you can quickly hire additional crew to meet demand. It also maintains quality control: automated screening means only the more reliable candidates get through, so your workforce quality stays high, leading to happy clients.
This focus on automation and efficiency is part of what makes Assett a modern business model. It harnesses technology to solve a classic operational problem, giving its franchisees a big advantage in the market. Instead of constantly firefighting labor shortages (a common issue in the cleaning industry), Assett owners can trust that staffing will be handled, and they can concentrate on higher-level management. The end result is time and money saved, less stress, and a business that can grow without typical labor constraints. This is a stark contrast to a business brokerage franchise, where the franchisee themselves is effectively the key labor – you cannot automate finding or training “another you” to close deals while you step away. Assett’s ability to systematize hiring means the business truly can work for you, not the other way around.
Personalized and Founder-Led
Another way Assett Franchise sets itself apart is through its personalized, founder-led approach to franchising. Assett is a family-owned company, not a venture capital or private equity-owned conglomerate. The founder, Matt Pencarinha, is actively involved in the business and in supporting every franchisee, as stated in bizbuysell.com. This means when you join Assett, you’re not just buying into a system; you’re joining a close-knit franchise family where the leadership knows you by name. Franchisees get direct access to the top leadership for mentorship, advice, and problem-solving. If you run into an issue or need guidance, you can literally call up the founder and get help – something virtually unheard of in larger franchise systems.
This personal touch translates into a culture of genuine support and commitment to franchisee success. Assett’s team is focused on quality over quantity of franchises, ensuring each owner is achieving their goals and upholding the brand’s standards. There’s a community-focused mission at play – Assett isn’t just scaling for growth’s sake; it’s about building successful local businesses that provide great service and create opportunities (jobs for cleaners, etc.) in their communities. As a franchisee, you benefit from that ethos because the franchisor’s decisions are guided by long-term mutual success, not just short-term profit. They are not under pressure from outside investors to squeeze margins or expand too quickly at the expense of support.
In contrast, many franchise brands (and likely eventually a franchise like Website Closers if it grows large) might be owned by investment groups where franchisees become one of hundreds, and the corporate policies become less flexible or personal. Assett remains entrepreneurial and agile, able to adapt and improve systems rapidly based on franchisee feedback. It’s the difference between being part of a small, mission-driven team versus a number in a corporate machine. For many franchise owners, especially those coming from impersonal corporate careers, this personalization and values-driven leadership can make the journey far more fulfilling. You’re building your business with the guidance of someone who’s done it successfully and truly cares (Matt started Assett from the ground up, proving the model before franchising it). That kind of mentorship can dramatically increase your chances of success and make the experience rewarding on a human level, not just financially.
Final Thoughts
Both Website Closers and Assett Franchise present unique franchise opportunities, but they cater to very different entrepreneur profiles. Website Closers (and the business brokerage path) might be compelling for a particular type of buyer – for example, someone with a passion for deal-making, a strong sales background, and the patience to navigate complex transactions for potentially big one-time payouts. It offers a white-collar, flexible work style and the excitement of M&A for those who thrive in a high-reward, high-variance environment. If you love the idea of being an M&A advisor and don’t mind an unpredictable income flow, the Website Closers franchise could be the right fit for you.
However, for many first-time entrepreneurs looking to leave the corporate world, Assett Franchise offers more tangible advantages and a smoother road to long-term success. Assett leverages the strengths of the commercial cleaning industry – scalable, stable business with recurring revenue – and adds modern systems and personal support to maximize your results. The differences are clear: with Assett you get a simpler operation, low complexity, and a steady, predictable revenue model that builds wealth over time. You’re entering an essential service market with minimal risk and a faster route to ROI, guided by a founder-led team that invests in your success. In short, if you’re seeking a franchise that can deliver scalability and stability without requiring niche expertise or constant hustle for the next sale, Assett is the superior choice.
Ultimately, the decision comes down to your personal goals and what you want your life as an owner to look like. Assett Franchise is ideal for someone who wants a scalable, stable business, low operational complexity, predictable recurring revenue, minimal risk with faster ROI, and a modern business model built for executive ownership. It’s a franchise designed to work for your life, not take over your life. Website Closers, on the other hand, might appeal if you see yourself as an investment banker type and enjoy the challenge and unpredictability that comes with that territory.
Before making any franchise investment, do your diligence: speak with current franchisees, review the FDD, and reflect on which model aligns best with your income needs, lifestyle, and risk tolerance. Both industries have merit, but for the vast majority of corporate escapees dreaming of business ownership, commercial cleaning (with Assett’s twist in particular) checks more of the boxes for long-term prosperity.
If you’re exploring franchise opportunities and want a model that can deliver long-term income, flexibility, and control — we’d love to show you how Assett Franchise can help you build a business that works for your life. Visit https://assettfranchise.com to connect with our team and learn more.
