What Is the Get In Shape For Women Franchise Opportunity?
Company Overview and Industry
Get In Shape For Women is a boutique fitness franchise specializing in small-group personal training for women. The concept was founded in 2006 by Brian Cook in Massachusetts and began franchising in 2007. It grew rapidly in the early 2010s – at one point reaching 94 studios across 18 states by 2012 – by focusing on a supportive, women-only workout environment. However, growth has since leveled off, and as of 2025 the system comprises about 18 U.S. franchise locations. Prospective franchisees should note this shift from past expansion to a smaller current footprint, reflecting the competitive and evolving nature of the fitness industry.
Get In Shape For Women sits in the health and wellness sector, targeting women seeking a more personal, community-oriented fitness experience. It offers an alternative to big-box gyms by providing intimate studios where clients receive coaching in a small group (typically 1–4 women per session) with a personal trainer. In an industry crowded with gyms and boutique concepts, Get In Shape For Women carves out a niche with its female-focused approach and emphasis on measurable results (the program often includes goal-setting and check-ins on weight or body fat progress). The brand’s mission is to “empower women through body transformation,” aligning with a broader consumer trend toward specialized fitness experiences and supportive communities.
What Franchisees Get
Franchisees of Get In Shape For Women own and operate a small fitness studio (approximately 800–1,200 sq. ft.) dedicated to women’s fitness. The franchise’s service offering is a comprehensive training program: each client session (about 55 minutes) combines 30 minutes of strength training and 25 minutes of cardio, along with nutritional coaching and accountability check-ins. One certified trainer works with up to four women at a time in these semi-private sessions, delivering personalized attention at an affordable session rate (around $19–$29 per session). This model yields a higher revenue per hour than one-on-one personal training while fostering camaraderie among clients. Franchise owners can feel good about helping clients achieve fitness and health goals in a close-knit, supportive setting.
Importantly, owners are not expected to be the trainers themselves. A Get In Shape For Women franchise typically operates with a small staff of 2–3 employees (mainly fitness trainers/coaches). The founder has noted the model was developed so it “can be run with the owner and one employee… The owners don’t train at all; they manage and grow their business”. In practice, many franchisees hire a studio manager or lead trainer to handle day-to-day sessions, while the owner focuses on marketing, customer service, and business growth. This setup means the business can potentially be run semi-absentee – the franchisor explicitly allows for absentee or part-time ownership. An owner who hires the right staff could oversee the studio with as little as 10–20 hours per week of management work, once the business is established.
Training and support: New franchisees receive an initial training program to learn the operational and marketing systems. According to Entrepreneur’s franchise directory, Get In Shape For Women provides about 34 hours of initial training (6 hours on-the-job, 28 hours classroom). In addition, franchisees have access to a range of ongoing support resources, including field operations coaching and a franchisee intranet. The franchisor assists with site selection for your studio, offers a proprietary software platform for managing the business, and coordinates marketing efforts. Marketing support includes ready-made ad templates, social media and SEO guidance, a national website with local pages, and regional advertising initiatives. Franchise owners also join a network of peers through meetings, conventions, and newsletters – helpful for sharing best practices in sales and client retention. Overall, a Get In Shape For Women franchisee gets a turnkey playbook: a proven fitness program, branding, and ongoing coaching in how to attract and retain members.
Startup Costs and Ongoing Fees
Starting a Get In Shape For Women franchise requires a moderate initial investment compared to many other brick-and-mortar franchises. The total investment ranges from about $105,000 up to $195,000 for a new studio. This investment covers the franchise fee, build-out of the studio, equipment, initial marketing, and working capital. The initial franchise fee is $40,000 (with a 10% discount for military veterans). In addition, candidates need to meet financial qualifications – typically a minimum net worth around $250,000 and at least $100,000 in liquid capital – to ensure they can secure financing and support the business until it breakevens.
Ongoing franchise fees include a royalty of 6% of gross sales paid to the franchisor. This royalty gives franchisees continued use of the brand and access to support systems. There is also a national marketing/advertising fund fee of about 2% of gross sales, which the franchisor uses to promote the brand and drive leads systemwide. Franchisees may spend additional funds on local advertising in their territory as needed, but the franchisor’s provided marketing assets help keep this efficient. The franchise agreement term is typically 10 years, with a right to renew for additional terms at a reduced fee, according to entrepreneur.com.
Beyond fees, owners should budget for typical studio startup and operational costs. The largest upfront expenses include leasing a small commercial space, interior build-out (often simple, since the studio is small), fitness equipment (e.g. free weights, benches, cardio machines), signage, and initial training/certification of staff. Notably, the required footprint is small and does not require expensive heavy machinery like big gyms might – keeping build-out costs on the lower end for the fitness industry. Ongoing expenses will include rent, staff payroll, insurance, and equipment maintenance. Given the modest size and headcount, ongoing overhead can be relatively low for a gym concept.
Franchisee financial performance: While individual results vary, the franchise’s disclosure documents have provided some insight into earnings. According to the Item 19 in the 2023 Franchise Disclosure Document, top franchise locations have achieved healthy profits. The #1 franchise owner had approximately $250,870 in annual profit, with the next three top owners earning $134K, $134K, and $100K in annual profit respectively – and that is after paying a manager a $75K salary to run the studio. This suggests the best operators can generate six-figure income and even operate the business semi-absentee by employing a manager. In terms of revenue, prior to the pandemic the system’s average annual revenue per studio was about $364,000 (2019). Keep in mind, these figures are averages and top performers – actual results depend on your ability to sign up members and control costs. Prospective buyers should review the latest FDD and talk to existing franchisees to gauge typical revenues and payback period. But overall, the model has shown that a well-run location can attract a stable membership base and produce solid cash flow in a small footprint.
How the Industry Itself Compares
When considering any franchise, it’s crucial to evaluate the industry it operates in. Many entrepreneurs interested in Get In Shape For Women may also be weighing opportunities in other sectors – for example, comparing a fitness franchise to a commercial cleaning business franchise. Here we’ll compare the women’s boutique fitness industry against the commercial cleaning industry (Assett Franchise’s arena) in practical, financial, and operational terms. Both industries have appeal, but they differ in stability, scalability, and day-to-day complexity.
Get In Shape For Women Industry Advantages
The fitness industry offers some exciting advantages for franchise owners, particularly those who are passionate about health and wellness. For one, consumer demand for fitness services remains high. In the U.S., about 77 million people held health club memberships in 2024, a 6% increase over the prior year. The total U.S. gym and fitness market is large (around $40 billion annually as of 2023). This means a huge pool of potential customers focused on getting or staying in shape. Within that, the niche of women-centric fitness has proven enduringly popular – many women prefer a supportive, non-intimidating environment, which concepts like Get In Shape For Women provide. The brand’s nearly 20-year history attests that there is a real market of clients willing to pay for specialized training in a small-group setting.
Another advantage is the revenue model of fitness memberships and personal training packages. When you sign up a client on a 3-month or 12-month membership, you create recurring income similar to a subscription. A base of loyal members can generate steady monthly cash flow (although month-to-month cancellations are always possible in consumer services). Additionally, the small-group training format keeps the service premium yet affordable – clients pay roughly $20–$30 per session for a trainer’s expertise, which is a great value compared to one-on-one personal training. That pricing allows franchisees to reach a broader market than expensive personal trainers, potentially filling classes and boosting revenue per hour. For the owner, operational costs in this model are relatively contained: studios are modest in size, and a session with one trainer can serve up to four clients, making labor usage efficient.
The boutique fitness model can also be personally rewarding. Franchisees get to run a business that directly improves people’s lives. You’ll witness clients gaining strength, confidence, and health – which can be a source of pride and purpose for an owner. This “feel-good” factor is an intangible advantage; you’re not just delivering a commodity, you’re helping people achieve personal goals. Enthusiastic owners can leverage this by building a strong community at their studio, which in turn boosts member retention through a sense of belonging. Many fitness franchisees enjoy being a local wellness leader and building relationships with clients in a way owners of some other service businesses might not.
Moreover, the Get In Shape For Women model has lower overhead and simpler operations than a big-box gym. The required 800–1,200 sq. ft. studio is small, meaning rent and utilities are more affordable than a large gym with locker rooms and tons of equipment. Equipment needs are mainly free weights, mats, and perhaps a few cardio machines – tens of thousands of dollars, not hundreds of thousands like a full-size club. With just a few employees to manage and class schedules to coordinate, daily operations are straightforward. Many competing boutique fitness concepts (e.g. large class-based studios) require 5–10 employees and constant sales events to hit member quotas, but Get In Shape For Women’s intimate format keeps the staffing lean and membership capacity capped at a manageable level. For an owner-operator who loves fitness, it’s an opportunity to be hands-on with marketing and community outreach, rather than drowning in logistical complexity.
That said, it’s important to acknowledge some challenges of the fitness industry that come along with those advantages. Competition in fitness is intense – consumers have countless options from big chain gyms to yoga, spin, CrossFit, and online apps. In fact, industry analysts note that the sector faces “high competition and low barriers to entry”, which has constrained growth for smaller players. Success as a fitness franchisee requires strong sales and customer service ability to win and keep members in the face of these options. Additionally, fitness can be subject to seasonal and emotional consumer behaviors: many people join in January with New Year’s resolutions and may drop off by spring. Retention and constant marketing are critical – an owner must be prepared to hustle in the community, run challenges or promotions, and maintain energy to keep clients engaged year-round. During economic downturns, gym memberships are a discretionary expense that some households cut back, whereas more “essential” services might be less affected.
In summary, the boutique fitness industry (and Get In Shape For Women in particular) offers a high-impact, community-oriented business with strong demand from health-conscious consumers. The model can be profitable with the right execution, and it provides personal fulfillment by making a difference in clients’ well-being. For entrepreneurs who are passionate about fitness and enjoy daily interaction with clients, this industry’s advantages are very appealing. You’re investing in a proven fitness formula and a recognizable brand in women’s wellness. Just go in with eyes open that it’s a competitive, consumer-driven arena – your business’s success will depend on local marketing, delivering results, and differentiating your studio amid a crowded fitness marketplace.
Compared to Commercial Cleaning Industry
Now, let’s compare those factors to the commercial cleaning industry, where Assett Franchise operates. In many respects, commercial cleaning offers a starkly different (and in our view, stronger) business model for long-term stability, scalability, and profitability.
First, consider market size and essential demand. Commercial cleaning is a massive, mature industry – the U.S. commercial janitorial services market is valued at around $100–110 billion annually, far larger than the fitness club market. Every office building, school, medical facility, and warehouse needs regular cleaning regardless of the economic climate. This is truly an essential, recession-resistant service. In fact, commercial cleaning is so fundamental that it “doesn’t just keep buildings spotless — it ensures workplaces remain safe, healthy, and productive”. Even during times when consumers tighten belts or during events like the 2020 pandemic, businesses and institutions must maintain cleanliness and sanitation. (Notably, many cleaning companies saw demand increase during COVID for disinfecting services, whereas gyms were forced to shut down for months.) The bottom line: cleaning is needed in all economies, providing a baseline stability that a fitness business (which relies on discretionary consumer spending) may not enjoy. Franchisees in commercial cleaning can bank on steady demand and are less vulnerable to fads or seasonal New Year’s surges – dirty floors and trash cans need attention year-round.
Second, the revenue model in commercial cleaning is highly attractive: recurring B2B contracts. Whereas a fitness studio sells monthly memberships that individual consumers can cancel anytime, a cleaning franchise builds its revenue on long-term contracts with commercial clients for services daily or weekly. For example, an Assett franchise might hold contracts to clean a set of office buildings each night for a year at a fixed monthly fee. This means income is more predictable and recurring by design – you don’t start each month at $0, you have a book of business delivering repeat revenue. The industry emphasizes customer retention and relationship-building with facility managers, which can lead to contracts that renew for years. As one industry report notes, commercial cleaning companies focus on “steady, reliable income from ongoing contracts and repeat customers to buffer against economic uncertainty”. In contrast, fitness franchises must constantly resell memberships and fight churn; a cleaning franchise enjoys more stable client relationships (as long as service quality is maintained). This equates to more consistent cash flow and easier scalability – adding a new corporate client often means simply assigning another cleaning crew, without overhauling your whole operation.
Another big difference is cost of entry and operational overhead. A commercial cleaning business typically has lower startup costs and minimal fixed overhead compared to a brick-and-mortar fitness studio. Commercial cleaning franchises don’t require retail storefronts – you can often run the business from a home office with a small storage space for supplies. There’s no need to build or lease a customer-facing facility. Equipment costs are very low: basic cleaning tools (vacuums, mops, chemicals) for multiple crews might be a few thousand dollars total. You won’t be spending $50K+ on gym machines or remodeling a studio. This low-cost structure in cleaning means you can break even faster and absorb market fluctuations more easily. And as you grow, you don’t necessarily need to invest in new locations – you simply hire more cleaners and purchase extra supplies to service additional contracts. The scalability comes without major capital expenditures. In the fitness studio model, by contrast, you have a fixed capacity (limited by your square footage and class schedule). To significantly increase revenue beyond a certain point, a gym owner might have to expand or open another location, which is expensive. A cleaning franchisee can scale within one business by taking on more client contracts, since each new account just increments your nightly route or schedule.
The income potential in commercial cleaning is surprisingly high given the low entry cost. Assett Franchise, for instance, cites that franchisees can build businesses exceeding $1 million in annual recurring revenue with a single territory. The model inherently supports scaling to seven figures because you can keep layering on contracts. It’s common for mature commercial cleaning franchisees to service dozens of accounts and employ many cleaning crews, essentially functioning as an executive overseeing an operation. In fact, Assett’s existing franchisees are averaging about $1.5M in yearly revenue per territory – a level that would require four or five Get In Shape For Women studios to achieve in aggregate. Moreover, cleaning franchises often have lower royalty fees (Assett’s royalties range 3–7%, versus a flat 6% in the fitness franchise), allowing owners to keep more of what they earn. Combined with lower overhead, the profit margins in cleaning can be very healthy, and franchisees aren’t capped by facility size in how big their business can grow.
From an operational standpoint, commercial cleaning franchises offer simpler management and flexibility for owners, especially those looking for semi-absentee ownership. Cleaning services are usually performed after-hours (e.g. nighttime cleaning of offices), which means the business can essentially run 24/7 without the owner physically present most of the time. An owner can keep a day job or focus on sales and customer relations while crews clean at night. In fact, Assett Franchise is designed for executive ownership with as little as 5 hours per week of oversight once things are running smoothly. How is that possible? Primarily through systemization and delegation. In a cleaning business, the owner’s role is to secure contracts and ensure service quality – not to perform the cleaning. Frontline labor is relatively low-skill and can be hired and trained quickly, so the owner is free to work on the business (managing client relationships, scheduling, billing) rather than in the business. By contrast, a fitness studio owner often ends up wearing many hats – marketing guru by day, customer service rep in the evening, maybe even substitute trainer if staff call out. Fitness businesses are operationally intense during business hours: you need to be open early mornings and evenings, manage retail sales (supplements, etc.), and create a welcoming atmosphere daily. Cleaning franchises operate in the background; as long as the work gets done to standard, clients are happy. This can translate to more flexibility and less daily stress for the owner.
Finally, the competitive landscape in commercial cleaning, while not without competition, is arguably more forgiving than in boutique fitness. The cleaning industry is highly fragmented – there’s enormous demand and room for multiple players in each market (from mom-and-pop cleaners to large regional firms). A strong franchise brand with professional systems can quickly differentiate itself by reliability and quality. Importantly, cleaning services are often viewed as a necessity rather than a luxury, so sales involve a practical ROI argument (“a clean facility keeps employees safe and productive”) rather than selling a discretionary lifestyle product. The decision-makers are businesspeople, not impulsive consumers, leading to more rational, long-term contracts. In fitness, you’re fighting for attention and loyalty in a crowded space where trends come and go (remember Jazzercise, Curves, Zumba – popular one decade, less so the next). The commercial cleaning sector isn’t subject to trendy disruption in the same way – the fundamentals of cleaning have stayed consistent, and technology only aids operations (e.g., better scheduling software, not a wholesale change in service). Also, issues like seasonality are minimal in cleaning (aside from maybe extra work during flu season or school summers, but buildings always need cleaning). Compare that to some other service franchises (e.g. lawn care or mosquito control completely pausing in winter, or fitness studios needing big January sales to make up for summer slowdowns).
In summary, the commercial cleaning industry offers a more stable and scalable path for a franchise entrepreneur. Its advantages include: a huge $100B+ market of customers (primarily businesses, not fickle consumers), recession-resistant demand, truly recurring revenue via contracts, low startup and variable costs, and the ability to grow big without exponentially growing complexity. To be balanced, commercial cleaning does come with its own challenges – it’s a service business that relies on labor, and managing a workforce of cleaners and keeping quality high can be a challenge (employee turnover is common in the industry). However, as we’ll see next, Assett Franchise has specific systems to solve those pain points. The key point is that, compared to a fitness franchise, a cleaning business franchise tends to involve less market volatility and can deliver a more predictable, executive-friendly business model. If your goal is long-term stable income and scalability, cleaning has inherent advantages that are hard for a boutique fitness studio to match.
How the Assett Franchise Compares
Having looked at Get In Shape For Women and its industry, let’s turn to Assett Franchise – a commercial cleaning franchise – and see how it stacks up as an opportunity for the same prospective buyer. Assett is already positioned in the attractive commercial cleaning industry we described above, but beyond that, it has unique features that make it an even more compelling option for aspiring business owners. Here’s how Assett Franchise delivers simpler systems and bigger potential for franchisees, along with an innovative approach to solving common operational headaches, all while providing a personal touch in its support.
Simpler Systems, Bigger Potential
Assett Franchise offers a streamlined, executive-style business model in the commercial cleaning arena. From day one, it’s built for owners who want to work on the business, not in it. That means as a franchisee you are growing a client base and managing a team, rather than personally doing cleaning or intensive day-to-day labor. Commercial cleaning itself, as discussed, is operationally simpler than running a gym – no complex class schedules, no inventory of products, and no need to constantly drum up daily foot traffic. Assett’s system amplifies this simplicity: it provides franchisees with a full business playbook covering everything from pricing contracts to scaling your staff, so even those with no prior janitorial experience can hit the ground running. In fact, no specific industry experience is required to succeed; Assett trains you in the technical and business aspects thoroughly.
One of Assett’s selling points is the income potential and scalability of its model. Because you’re tapping into the $100B+ commercial cleaning market, the room for growth is substantial. The franchise is designed to land sizable contracts with commercial clients and build a portfolio that can exceed $1M in annual recurring revenue per franchise territory. Many first-time entrepreneurs might find it hard to believe that a cleaning business could reach seven figures, but Assett has demonstrated it – the average franchise unit revenue was over $1.5 million in 2024. This dwarfs what most single fitness studios can generate. Assett’s proven model and support systems allow new owners to scale up confidently. For example, the founder Matt Pencarinha launched the concept with his own cleaning business in 2019 and grew it from $0 to over $557,000 in recurring revenue within 12 months, then continued to expand beyond $1M. That blueprint of aggressive growth is now passed on to franchisees. The idea is that an Assett owner can relatively quickly build a large, contract-based revenue stream by following the marketing and sales processes that have been honed. It’s a pathway to a “$1M+ recurring revenue” business without the need for multiple locations or massive capital. This growth is also highly scalable – adding revenue doesn’t massively increase your fixed costs, since you generally pay cleaners per job and can leverage part-time labor as needed.
Crucially, Assett’s philosophy is that owners should be executives and relationship builders, not technicians. This is a difference in ethos from some other franchises. Even Get In Shape For Women, while not requiring the owner to coach, still often benefits from an owner’s personal passion for fitness and presence in the studio to inspire clients. Assett, on the other hand, is perfect for someone who says, “I want to run a business, but I don’t want to be tied to a specific location all day.” You focus on client acquisition, quality control, and managing the business strategy, while your cleaning crews handle the service delivery at client sites. Assett’s training and systems guide you on how to monitor quality remotely, how to organize efficient cleaning schedules, and how to maintain client satisfaction without having to physically supervise every job. For an owner who values flexibility and a semi-absentee approach, Assett checks the box – some owners run their franchise in as little as 5–10 hours per week of oversight once established. It’s a simpler operational model that still delivers big returns, which is ideal if you’re transitioning out of a corporate career and want your business working for you (instead of the other way around).
Automated Hiring = Time and Money Saved
Ask any service business owner what their biggest headache is, and hiring and retaining employees will be near the top of the list. This is especially true in commercial cleaning, where industry-wide high turnover can slow growth (a fact recognized by 63% of cleaning contractors who cite staffing as their biggest challenge). Assett Franchise tackles this issue head-on with its Automated Hiring System – a game-changer that saves enormous time and expense for owners.
Assett has developed what it calls “the best hiring system in the entire commercial cleaning industry”. Rather than leaving franchisees to constantly post job ads, vet candidates, and manage no-shows, Assett’s system automates much of the recruitment and screening process for cleaners. According to the company, this proprietary hiring system can save an owner 20–30 hours per week of administrative work, reducing what used to be a full-time chore down to roughly 2–5 hours per week spent on hiring tasks. In practical terms, the system might include automated online ads, pre-screening questionnaires, assessment tools, and scheduling software that keeps a pipeline of qualified cleaning staff ready to step in. The result is that franchisees don’t have to scramble every time they need a new employee or spend their own evenings interviewing dozens of applicants. The time savings directly translate into money saved – you likely won’t need to hire a full-time HR manager, and you can devote those freed-up hours to signing new clients (or simply enjoy more free time).
The benefits of Assett’s hiring approach are not just in hours saved, but also in the quality and scalability of your workforce. By having a consistent, automated funnel for recruiting, an Assett owner can grow their team quickly when new contracts are signed, without the typical growing pains. This means you never have to say no to a lucrative cleaning contract for lack of staff – a bottleneck that often limits independent cleaning businesses. Assett franchisees can take on more clients with confidence that the labor supply won’t be a growth limiter. Moreover, because the system is always running, you tend to have better candidates and can be selective, leading to a more reliable crew. The franchisor notes that franchisees can “build a better cleaning team than your competitors so that clients stay with you longer (if not forever)”. In other words, the automated hiring system isn’t just about making the owner’s life easier (though it does); it directly contributes to higher service quality and client retention. Cleaners are the face of the service – by having a steady pipeline of vetted, trained cleaners, Assett owners can maintain high standards without burning out.
Financially, this system also improves profitability. It reduces the need for high recruitment expenses or constant training of new hires. Assett franchisees also save by not needing a large office staff to handle HR – one of the listed perks is that owners “take home more profit since they don’t need to hire expensive HR staff”. Additionally, keeping turnover low means less disruption and more consistent service delivery, which keeps clients happy and paying. In essence, Assett solved the labor puzzle that plagues many service companies, giving its franchisees a durable advantage. For someone comparing franchise opportunities, this is a big deal: Get In Shape For Women franchisees, for instance, also rely on finding great trainers and staff, but the small pool of certified personal trainers in a local area can be a constraint (and the franchisor doesn’t provide an automated hiring pipeline for that). Assett’s innovative approach here is a distinctive edge – it eliminates the biggest headache in service business ownership before it even becomes a problem, allowing you to scale faster and with far less stress.
Personalized and Founder-Led
Another way Assett Franchise stands out is through its culture and leadership. The company is family-owned and founder-led – not a faceless corporation or private equity-owned chain. This means when you join Assett, you’re getting direct access to the people who built the business and truly care about its mission. The franchise was founded by Matt Pencarinha, who remains at the helm and actively involved in supporting franchisees. In fact, as of today Assett proudly notes that it is “personally owned & operated by Matt” and that the business is designed to create freedom and flexibility for franchise owners. This kind of hands-on leadership is a huge benefit for franchisees: you’re not just a number in a system, you’re a partner working alongside the founder’s vision.
Why does this matter? For one, it often translates to more personalized support and mentorship. Franchisees can pick up the phone and talk to leadership, get advice on tricky problems, and trust that the franchisor understands their perspective. In larger franchise systems (especially those owned by investment groups), support can feel more standardized or bureaucratic. Assett takes a different approach, fostering a close-knit community of franchise owners. They want each owner to succeed and uphold the brand’s values. The company even states a core purpose: “We ultimately seek to be a blessing to our franchisees and all people”, highlighting a people-first, values-driven ethos. New Assett franchisees become part of a franchise family with a clear mission – not only to provide top-notch cleaning services to clients, but to create better lives for the owners and employees involved.
This personal touch extends to how Assett helps franchisees ramp up. You’re trained directly in the proprietary systems that Matt and his team developed, and you get ongoing coaching from folks who have actually grown cleaning businesses themselves. Compare this to a franchise like Get In Shape For Women: while also relatively small and likely offering personal attention, it is an older system that experienced some turmoil (e.g. shrinking from 90+ units down to under 20). Assett is a newer franchise (founded franchise program after 2019) with leadership hungry to grow and work closely with each new owner to ensure success. There’s something to be said for joining a brand where the founder is literally the one coaching you, as opposed to a franchisee being two layers removed from decision-makers.
Additionally, Assett’s community-focused model and faith-driven values (as evident in their guiding “4 Convictions”) might resonate with franchisees looking for more than just financial returns. It’s clear about its mission of treating people well – employees, clients, and franchisees alike – and pioneering new methods in an old industry according to bizbuysell.com. This kind of culture can make owning the franchise feel meaningful and collaborative. You’re not just buying into a business, you’re joining a team led by a founder with a vision, and your input and success matter to them personally.
In summary, Assett Franchise’s profile as a founder-led, boutique franchise system translates into advantages like highly responsive support, genuine camaraderie, and a long-term commitment to franchisee success. For someone comparing options, think of it this way: with Assett, you have a direct line to the top and a franchisor partner who is deeply invested in your outcome (because they haven’t sold out or scaled beyond their ability to keep relationships). This is a refreshing contrast to many franchise opportunities where franchisees might feel like just another sales figure. If you value a franchise experience where you know the leadership by name (and they know yours), and where decisions are made with franchisees’ input, Assett delivers that in spades. It’s personalized and mission-driven, which can make your journey as a new business owner far more enjoyable and supported.
Final Thoughts
Both Get In Shape For Women and Assett Franchise present viable paths to business ownership, but they cater to different entrepreneur profiles and long-term goals. Get In Shape For Women can be a great fit for the right type of buyer – namely, someone passionate about fitness, excited to engage with clients daily, and comfortable with the ebbs and flows of a B2C retail business. Its strengths lie in a feel-good mission of empowering women and the potential to build a tight-knit community in your studio. If you dream of running a gym and changing lives one workout at a time, that franchise offers a proven small-group training model to do so. Just go in aware of the challenges: intense local competition, the need for constant client acquisition and retention efforts, and the reality that your revenue may be capped by how many sessions you can run in a week. It’s a hands-on, lifestyle-oriented business that will keep you busy on the ground ensuring every client has a great experience.
On the other hand, Assett Franchise offers more advantages for entrepreneurs who prioritize scalable, stable income with lower operational complexity. The commercial cleaning industry – and Assett’s model in particular – is built for long-term predictable recurring revenue and can be run with minimal risk and faster ROI thanks to low overhead and essential demand. Assett is ideal for an executive-minded owner: you’re leveraging systems to run the business rather than being the “technician” in the field. It provides a modern, automated approach to an age-old service, meaning you get the benefit of a huge market without the typical headaches like hiring burnout or growth bottlenecks. You can realistically operate semi-absentee and still scale to a seven-figure business, which is a rare combination in franchising. Moreover, you’ll do it with the personal guidance of a founder-led team that cares about your success.
In comparing the two, it really comes down to your personal goals and what you want your day-to-day to look like. If you’re exploring franchise opportunities and want a model that can deliver long-term income, flexibility, and control — we’d love to show you how Assett Franchise can help you build a business that works for your life. Visit https://assettfranchise.com to connect with our team and learn more. Ultimately, whether you’re drawn to helping people get in shape or to keeping workplaces clean and running smoothly, choosing a franchise is about finding the right fit for you. We encourage you to do your homework, compare industries, and envision your ideal future as a business owner. If that vision includes a scalable, stable business with low complexity and high support, then Assett Franchise may just be the “cleaner” alternative you’ve been looking for.
