If you are exploring franchise ownership as a path out of corporate life, chances are you have looked beyond food and into home services or specialty retail. One brand that often appears in that search is the More Space Place Franchise.
At first glance, it presents an appealing model: custom storage solutions, showroom-based sales, and a premium home improvement niche. But how does it truly compare to a scalable, recurring-revenue commercial cleaning model like Assett Franchise?
This in-depth review breaks down the facts — industry structure, investment requirements, operational realities, and how it stacks up against the commercial cleaning industry.
What Is the More Space Place Franchise Opportunity?
Company Overview and Industry
The More Space Place Franchise operates in the home organization and custom storage industry. The brand focuses on custom closets, wall beds (Murphy beds), garage storage systems, home offices, and other built-in storage solutions.
More Space Place was founded in 1987 in Florida and began franchising in the early 2000s. It has grown into a nationwide brand with locations across multiple U.S. states. According to public franchise listings and the company’s franchise disclosure materials, the brand operates a mix of company-owned and franchised showrooms.
The company positions itself in the premium home storage segment, targeting homeowners who want customized, built-in solutions rather than off-the-shelf furniture. Unlike purely online closet brands, More Space Place operates physical retail showrooms where customers can see product displays and meet with design consultants.
The industry itself sits at the intersection of home improvement, interior design, and specialty retail. Demand is typically driven by:
- New home purchases
- Home renovations
- Downsizing or lifestyle changes
- Interest in maximizing square footage
While the market can be profitable, it is primarily residential and often tied to housing trends and discretionary spending cycles.
What Franchisees Get
Franchisees of the More Space Place Franchise typically receive:
- Brand licensing and protected territories
- Training on product design and sales processes
- Access to vendor relationships and manufacturing partnerships
- Marketing support and brand materials
- Ongoing operational guidance
The core services offered include:
- Custom closet systems
- Wall beds and Murphy beds
- Garage storage
- Home office built-ins
- Laundry room storage
- Media centers and cabinetry
The model centers around a physical showroom, where customers visit to view products. Design consultations may occur in-store or in the customer’s home. Sales cycles can be longer than simple retail because purchases are often several thousand dollars and require custom measurement and production.
The customer base is almost entirely residential homeowners. This means marketing efforts often focus on:
- Digital advertising
- Local SEO
- Home shows and events
- Partnerships with builders or realtors
Because projects are custom, revenue tends to be project-based rather than recurring. Each sale is transactional, tied to a renovation or one-time improvement.
Startup Costs and Ongoing Fees
According to publicly available franchise listings and disclosure summaries, the initial investment for the More Space Place Franchise typically ranges from approximately $150,000 to $500,000, depending on showroom size, leasehold improvements, inventory, and working capital. Some listings cite ranges between $200,000 and $400,000 as common startup totals.
The franchise fee has been reported in the range of $35,000 to $45,000.
Ongoing fees may include:
- Royalty fees (often a percentage of gross revenue)
- Marketing fund contributions
- Local advertising requirements
- Technology or software fees
Because the model requires a retail showroom, franchisees should also account for:
- Commercial lease costs
- Build-out expenses
- Inventory and display installations
- Design software and systems
- Sales staff payroll
Unlike mobile service businesses, this model requires a physical retail footprint, which increases fixed overhead before revenue is generated.
Earnings claims vary by location, and specific performance representations can only be verified in the official Franchise Disclosure Document (FDD). Prospective franchisees should always review Item 19 in the FDD for verified financial performance representations.
How the Industry Itself Compares
Choosing a franchise is not just about the brand — it is about the industry you are entering.
Let’s compare the home storage retail industry to the commercial cleaning industry in practical, financial, and operational terms.
More Space Place Franchise Industry Advantages
The custom storage and home organization industry has several strengths:
- High Ticket Sales
Individual projects can range from a few thousand dollars to significantly more for whole-home solutions. - Premium Branding Opportunity
Showrooms create a polished, upscale image that can attract affluent customers. - Creative Sales Environment
The model blends design, sales, and customer interaction, which can appeal to entrepreneurial personalities who enjoy retail and aesthetics. - Growing Consumer Interest in Organization
Media trends and lifestyle shifts have increased awareness of home organization solutions. - Strong Margins on Custom Products
When managed properly, custom cabinetry and storage systems can deliver healthy gross margins.
For the right owner — especially someone with retail or design experience — this model can be rewarding.
However, there are important structural realities to consider.
Compared to Commercial Cleaning Industry
The commercial cleaning industry operates very differently — and for many first-time entrepreneurs, that difference matters.
1. Market Size and Stability
Commercial cleaning serves a $100B+ U.S. market. Every office, school, medical facility, warehouse, dealership, and retail center requires cleaning services — regardless of economic cycles.
Unlike residential storage solutions, cleaning is essential. Buildings cannot legally or practically operate without it.
2. Recurring Revenue
Custom storage is project-based revenue.
Commercial cleaning operates on recurring B2B contracts. Clients typically sign agreements for ongoing weekly or nightly service. This creates predictable monthly revenue — a foundational advantage for cash flow and scalability.
3. Recession Resistance
During economic slowdowns:
- Home improvement spending often declines.
- Discretionary projects get postponed.
Commercial cleaning, however, remains mandatory. Schools still open. Medical facilities must comply with sanitation standards. Offices must maintain hygiene.
4. Lower Fixed Overhead
A showroom-based model requires:
- Lease payments
- Build-out
- Retail staff
- Display inventory
Commercial cleaning does not require retail space. It scales with labor and contracts, not real estate.
5. Scalability Without Heavy Equipment
Many industries require significant equipment investment.
Commercial cleaning scales through:
- Contracts
- Staffing
- Operational systems
It does not require large machinery fleets or high-cost assets to grow into a $1M+ revenue business.
6. Semi-Absentee Potential
A retail showroom often requires hands-on involvement.
A well-structured commercial cleaning model can be run semi-absentee, particularly when supported by systems that automate hiring, quality control, and client management.
7. Ideal for First-Time Entrepreneurs
The commercial cleaning industry is straightforward:
- Clear service delivery
- Defined pricing models
- Repeatable processes
- Reliable demand
It does not require design expertise or retail sales experience.
When evaluating long-term stability, recurring revenue, and scalability, commercial cleaning often provides a more predictable path.
How the Assett Franchise Compares
The commercial cleaning industry alone is strong. But not all cleaning franchise systems are created equal.
Assett Franchise, founded and led by Matt Pencarinha, is designed specifically for executive ownership and scalable growth.
Simpler Systems, Bigger Potential
Assett Franchise operates within the commercial cleaning industry — but with a structured, modern business model.
Key advantages include:
- A proven path to building a $1M+ recurring revenue operation
- Focus on B2B commercial contracts
- Clear operational playbooks
- Structured onboarding systems
- Territory-based growth strategies
Unlike showroom-based retail, Assett franchisees do not rely on walk-in customers. Growth is driven through structured sales processes and recurring service agreements.
Owners are trained to work on the business, not in it. This distinction matters for professionals leaving corporate careers who want leadership, not daily retail sales shifts.
No prior industry experience is required. Franchisees receive a comprehensive business playbook covering:
- Sales systems
- Hiring frameworks
- Pricing models
- Quality control
- Financial tracking
The model is built for scalability from day one.
Automated Hiring = Time and Money Saved
Labor is often the biggest challenge in service businesses.
Assett Franchise addresses this with an automated hiring system that reduces the traditional burden of recruiting and onboarding cleaners.
Benefits include:
- Reduced owner time commitment
- Structured candidate screening
- Repeatable onboarding processes
- Workforce consistency at scale
For many owners, hiring can consume 20–30 hours per week or require a full-time manager.
Automated systems help protect margins while allowing owners to focus on growth and client relationships.
In contrast, the More Space Place Franchise requires:
- Sales staff
- Designers
- Installers
- Retail oversight
Each of those roles adds complexity and payroll overhead.
Personalized and Founder-Led
Assett Franchise is family-owned and founder-led, as stated in bizbuysell.com.
Franchisees have direct access to leadership — including Matt Pencarinha — rather than navigating a corporate bureaucracy or private equity structure.
This creates:
- Personalized support
- Faster decision-making
- Community-driven culture
- Clear mission alignment
For many mid-career professionals seeking independence, this leadership accessibility is a meaningful differentiator.
Financial Structure Comparison
When comparing the More Space Place Franchise to a Cleaning Business Franchise like Assett, consider:
Upfront Investment
- Showroom build-outs can push startup costs into several hundred thousand dollars.
- Commercial cleaning typically requires significantly lower startup capital.
Revenue Structure
- Project-based sales versus recurring contracts.
- Transactional income versus predictable monthly revenue.
Overhead
- Retail rent, utilities, and display inventory versus mobile service model.
Risk Exposure
- Housing market dependence versus essential services demand.
Exit Value
- Recurring revenue businesses often command stronger valuations because buyers value predictability.
For professionals concerned about preserving family stability while transitioning from corporate careers, recurring revenue reduces uncertainty.
Who Is the Right Fit for Each?
The More Space Place Franchise may be attractive for:
- Individuals with retail or interior design backgrounds
- Entrepreneurs passionate about home improvement
- Owners who enjoy showroom environments and sales consultations
Assett Franchise may be better suited for:
- Corporate professionals seeking executive ownership
- Individuals prioritizing recurring revenue
- First-time entrepreneurs who want structured systems
- Owners seeking semi-absentee flexibility
- Those targeting $1M+ revenue growth
Final Thoughts
The More Space Place Franchise operates in a respected segment of the home improvement market. For the right personality and capital profile, it can be a viable path.
However, it is fundamentally:
- Residential
- Project-based
- Retail and showroom dependent
- Tied to housing and discretionary spending cycles
In contrast, the commercial cleaning industry offers:
- Essential, recession-resistant demand
- $100B+ market size
- Recurring B2B contracts
- Lower fixed overhead
- High scalability
- Semi-absentee potential
- Strong suitability for first-time entrepreneurs
Assett Franchise builds on those industry strengths with structured systems, automated hiring, founder-led support, and a clear path to building a $1M+ recurring revenue business.
For professionals evaluating franchise opportunities, the key question is not just “Can this business work?” — it is “Does this business model align with my long-term goals for income, flexibility, and stability?”
If your goal is predictable recurring revenue, executive ownership, and scalable growth without retail complexity, commercial cleaning may offer a stronger long-term foundation.
If you’re exploring franchise opportunities and want a model that can deliver long-term income, flexibility, and control — we’d love to show you how Assett Franchise can help you build a business that works for your life. Visit https://assettfranchise.com to connect with our team and learn more.
