If you’re a high-performing professional planning an exit from your career track, it’s smart to compare multiple franchise categories, such as All Dogs Unleashed and others, before you commit. The “best” franchise is rarely the flashiest—it’s the one that aligns with your risk tolerance, desired lifestyle, and the operational complexity you’re willing to manage day to day.
This review focuses on the All Dogs Unleased Franchise opportunity (commonly marketed under the name). It’s in a completely different industry than commercial cleaning, but it’s the kind of “passion-forward” brand that career-changers often consider alongside more operationally simple service franchises.
The goal here is not to “bash” another brand. It’s to give you the clearest due-diligence picture possible—using public, franchise-issued disclosures where available—then compare that reality to what many buyers want most: stability, scalability, and a path to executive-style ownership.
What Is the All Dogs Unleased Franchise Opportunity?
Company Overview and Industry
At its core, the All Dogs Unleashed Franchise is a pet services concept centered on dog obedience training, with additional revenue streams that may include daycare, boarding, and grooming services.
From a franchising standpoint, the franchisor entity is described as a Texas limited liability company formed in July 2021 and doing business under the “ALL DOGS UNLEASHED” name, with a principal business address listed in . The same disclosure explains the broader brand history: an affiliate opened the first commercial facility in December 2012, and the system previously licensed similar operations before shifting into its current franchise offering.
A key operational point: the franchise being offered is not a small home-based service in the current form. The franchisor describes operating from a commercial facility and provides facility-size guidance (generally thousands of square feet).
In terms of system size and growth, the franchisor’s outlet summary shows 18 total outlets at the end of 2024 (14 franchised and 4 company-owned), with system totals changing year to year. That same table shows franchised outlets decreasing from 16 at the start of 2024 to 14 at the end of 2024.
The industry is also described—very directly—as competitive. The FDD’s “Market and Competition” language notes franchisees will market primarily to dog owners seeking obedience or working-dog training, and it cites competitors ranging from other trainers and kennel clubs to veterinary offices and big-box retailers (for example ).
What Franchisees Get
Service mix matters because it drives both revenue potential and operational complexity. The franchisor’s disclosure describes the franchise as a “one-stop dog shop,” including dog training, daycare, boarding, and grooming under the brand’s system and marks. The franchising page similarly positions the model as “full-service” (training, grooming, daycare, and boarding) and suggests customers are attracted to an all-in-one offering.
From the franchisor’s marketing site, the “Two-Week Board & Train” program is presented as the cornerstone and primary differentiator, supported by messaging such as a satisfaction guarantee for customers. (As a buyer, you’d want to understand the exact terms and operational implications of any guarantee in the actual Franchise Disclosure Document and agreements, not just marketing copy.)
On support, public marketing materials describe help with real estate selection and negotiations, marketing support (including grand opening), and staffing support. The franchising page also emphasizes ongoing support and that you don’t need prior dog-training or business ownership experience to be considered.
The FDD provides more operationally specific details on training. It describes a two-week initial training program and outlines training topics for owners, general manager trainers, and dog trainers (with classroom and on-the-job hour counts). It also states the franchisor will provide at least one trainer for three days of on-site training at your facility, with possible additional training and fees under specified terms.
A practical timing consideration appears in the FDD: it estimates the typical time between signing a franchise agreement and beginning operations can be about nine months, influenced by site selection and build-out.
Finally, if you’re evaluating “semi-absentee,” don’t skip Item 15 concepts. The FDD includes an on-premises supervision requirement through an “Operating Principal,” and it states that (absent certain management arrangements) the Operating Principal must devote full time and best efforts to supervising operations. In other words: even if ownership can be structured with managers, the model itself is operationally intensive and requires full-time oversight by someone approved in key roles.
Startup Costs and Ongoing Fees
Based on the 2025 Franchise Disclosure Document dated March 26, 2025, the initial franchise fee is listed as $60,000.
The estimated total initial investment for a single unit is shown as $680,500 to $1,098,000. The investment table highlights why this is a higher-capital service franchise: major line items include leasehold improvements (hundreds of thousands), equipment/furnishings, and meaningful working capital.
Two cost lines are especially noteworthy for career-changers comparing across industries:
The model requires facility build-out and a location footprint that is materially larger than most “van-based” or “home-based” service concepts.
The FDD also references the use of designated project/real-estate support roles (e.g., a designated Real Estate Project Manager), which can affect both timeline and cost structure.
On ongoing fees, the FDD lists a 7% royalty fee (monthly). It also lists a required local marketing expenditure of $5,000 per month. A technology fee is listed as currently $250 per month (with the FDD reserving the right to increase it by 10% per year).
There is also a brand development fund that is currently $0 but may be increased up to 2% of gross sales, according to the fee table.
Recent financial performance and earnings context
When a franchisor includes Item 19 financial performance representations, it can be one of the most useful (and most misunderstood) due-diligence documents. The FDD explicitly reminds prospects that results vary and that there is “no assurance” you’ll achieve similar sales.
In its Item 19, the franchisor provides 2024 “Reporting Period” revenue data for commercial facilities, separating franchised commercial facilities from affiliate-owned commercial facilities.
Across those three franchised commercial facilities, the simple average of total gross revenue is about $884,010 (and the median is $616,895).
The Item 19 also provides operational drivers for the Board & Train program, including average ticket prices and average dogs per month by location. For example, average Board & Train ticket prices shown for the franchised commercial facilities are in the ~$2,300–$2,500 range, with utilization rates varying significantly by location (which matters for capacity-based businesses).
The same Item 19 includes affiliate-owned facility examples, including an income statement-style presentation. One affiliate-owned facility example shows total income of $4,361,140.39 with net income of $1,460,271.16 (33.5%), and another shows total income of $912,440.87 with net income of $230,044.83 (25.2%). These are not franchised-unit results, but they can still be useful for understanding possible unit economics—especially what payroll, rent, and marketing can look like in a facility-based pet services model.
How the Industry Itself Compares
All Dogs Unleashed Franchise Industry Advantages
Pet services can be a compelling “career reset” category for a simple reason: demand is emotionally anchored. People spend on their pets in ways they may not spend on themselves, and the category has shown meaningful scale in the .
On the macro level, reports total U.S. pet industry expenditures of $151.9B in 2024, with $157B projected for 2025. That kind of spending base is one reason pet-service franchises keep showing up on franchise buyer shortlists.
On the consumer base, statistics show about 56.3M U.S. households own dogs, and the total number of dogs is about 87.3M. A franchise that serves dog owners—especially in higher-income or travel-heavy markets—can have real tailwinds.
Operationally, All Dogs Unleashed Franchise is also positioned in a higher-ticket niche within pet services. The franchisor highlights a two-week Board & Train program as the cornerstone, and the Item 19 data shows average Board & Train ticket prices in the low-to-mid $2,000s for the listed franchised commercial facilities.
Another advantage is revenue diversification. Rather than relying on a single service, the model is described as combining training with boarding, daycare, and grooming—allowing multiple ways to monetize a facility and customer relationship.
Finally, for some buyers, there’s a non-financial “fit” factor: you may value being in a mission-forward, community-facing business that customers feel passionate about. That’s a real advantage—if you’re also comfortable with the operational reality of managing a physical facility, regulated animal care, and ongoing staffing.
Compared to Commercial Cleaning Industry
If your goal is to leave your career and buy a franchise that can become a stable, scalable asset—often with semi-absentee potential—this is where the comparison tends to shift toward commercial cleaning.
Market size and customer type are the first differentiators. One estimate from puts U.S. janitorial services industry revenue at about $112.0B in 2026. Another market sizing view from estimates the U.S. contract cleaning services market at $95.66B in 2023. Either way, you’re looking at a very large, broad-based B2B services market—driven by offices, healthcare facilities, schools, warehouses, and other commercial buildings that need cleaning regardless of trends.
The business model is also structurally different. Contract cleaning is literally defined around providing services “on a regular basis according to the contract agreed,” and it spans commercial and institutional clients. That contract structure is why commercial cleaning is often discussed in the context of recurring revenue (versus one-time projects).
Now compare that with the operational shape of the All Dogs Unleashed Franchise opportunity:
It is facility-based and capital intensive out of the gate (six-figure build-out items and a higher total initial investment range).
It requires full-time, on-premises operational oversight by a designated Operating Principal (or an approved manager structure) because you are caring for live animals, customers, and staff in a physical location.
It has demand patterns tied to consumer behavior. Even the FDD notes that the dog boarding business “tends to be busier” around holiday/vacation travel cycles. That’s not “bad,” but it does create operational peaks and staffing pressure.
By contrast, many owners who seek a Cleaning Business Franchise are explicitly looking for a model that can scale on contracts without the burden of building out a specialized facility or managing the unique regulatory and liability realities of animal care.
This doesn’t mean pet services can’t be profitable—it clearly can be, and the Item 19 provides examples of meaningful revenue. The question is: how much complexity do you want to buy on day one?
For many career-changing buyers, the commercial cleaning category tends to win on:
Operational simplicity (no animal-care facility to manage).
Recurring B2B contracts as the core revenue engine.
Scalability without “storefront capacity ceilings” in the same way a kennel-style model has.
And importantly: building buyer trust. A Cleaning Business Franchise that focuses on commercial buildings is selling reliability and compliance to organizations—not emotionally driven consumer choices. That can create a steadier sales environment over time (even though sales still require skill and consistency).
How the Assett Franchise Compares
Simpler Systems, Bigger Potential
Assett is positioned around helping career-changers become owners of commercial cleaning operations without being the person doing the cleaning work. The brand language is explicit about executive ownership (“You’re the boss, not the cleaner”) and about targeting people looking to “give your career a fresh start.”
While every franchise requires effort, Assett frames the path in terms many corporate professionals want: follow a plan, use systems, and build a real business asset.
On revenue positioning, Assett states “$1,000,000+ recurring potential” on its main franchise page. As always, any earnings potential should be evaluated through the franchisor’s FDD, validation calls with franchisees, and your own underwriting—but the strategic positioning is clear: build recurring B2B revenue, not one-off gigs.
This is where the contrast with All Dogs Unleashed Franchise becomes practical. The pet model can require a long runway to opening (with site selection, build-out, staffing, and training), and the FDD cites a typical timeframe that can be around nine months. Assett, by design, is built around launching and growing without that level of facility build-out complexity.
If your goal is semi-absentee ownership, Assett also states that franchisees may be able to run the business with as little as five hours per week once contracts and a management structure are in place. That is fundamentally different from a model where the franchisor requires full-time, on-premises operational supervision through an Operating Principal for a facility business.
Automated Hiring = Time and Money Saved
Most service businesses don’t fail because the service “doesn’t work.” They fail because staffing becomes the bottleneck.
Assett’s positioning is that it solved that bottleneck with an automated hiring system. The company describes a “proprietary automated hiring system” that continuously recruits and screens candidates, uses automated follow-ups and scheduling, and keeps a pipeline of pre-qualified workers.
Assett also makes a time-savings claim: that the traditional hiring process can consume 20–30 hours per week, and that its system materially reduces that burden. In a business you want to run executive-style, those hours matter because they represent the difference between managing a company and being trapped in daily firefighting.
This staffing advantage is especially relevant when you compare across industries. A facility-based pet services business often requires a larger on-site team (trainers, kennel techs, front desk, grooming partners, etc.) and full-time oversight roles by design. Assett’s promise is to reduce owner overhead in the most time-consuming operational lever—hiring—so you can focus on growing accounts and maintaining quality.
Personalized and Founder-Led
Culture and leadership structure matter more than most first-time franchise buyers realize—because franchising is a long-term relationship, not a one-time transaction.
Assett’s “About” page identifies the founder as and describes the company mission, values, and leadership involvement. The same page also references ongoing support elements like private sessions with leadership and business workshops.
Assett also makes an explicit positioning claim that it remains family-owned and not private-equity controlled, as stated in bizbuysell.com. For the right buyer, that translates into perceived accessibility, faster decision-making, and a “closer to the founder” experience—especially compared to systems run by large holding groups.
This matters when you’re leaving a career and buying your first business. Many buyers aren’t just purchasing unit economics; they’re purchasing trust, coaching, and the ability to get help fast when something breaks.
Final Thoughts
The All Dogs Unleashed Franchise opportunity has real strengths for the right buyer.
It’s in a massive, emotionally resilient consumer category with U.S. pet spending measured in the hundreds of billions of dollars annually. It serves a large customer base (tens of millions of dog-owning households). It also operates with high-ticket service components, and its FDD includes Item 19 performance data with examples of substantial revenue at certain locations.
But it’s also important to be clear-eyed about fit.
This is a facility-based, higher-capital business model with meaningful build-out costs and recurring fee obligations (including required local marketing spend). It requires full-time operational oversight by a designated Operating Principal (or equivalent full-time management arrangements), which can make “semi-absentee” ownership more complicated and payroll-heavy—especially during ramp-up. And the business can face demand surges tied to travel seasons and consumer behavior, which drives staffing intensity.
If you want a scalable, stable business with low operational complexity, predictable recurring revenue, and an ownership model built for executive oversight, the commercial cleaning category often provides a cleaner path—especially when paired with systems that reduce the biggest pain point in services: hiring.
“If you’re exploring franchise opportunities and want a model that can deliver long-term income, flexibility, and control — we’d love to show you how Assett Franchise can help you build a business that works for your life. Visit https://assettfranchise.com to connect with our team and learn more.”
